Marketing Communications Coordinator-Bethlehem, PA

Are you looking for a job that will have a positive impact on the lives of many people? Do you have a passion to work in a fast-paced, not-for-profit environment? Do you want to support our mission of saving lives? Then, Miller-Keystone Blood Center may be the right fit for you!

At MKBC, we save lives every day by providing blood products to hospitals in PA and NJ. The Marketing Communications Coordinator position is responsible for developing and producing engaging, mission-focused content that supports Miller-Keystone Blood Center and HCSC's marketing, communications, and community engagement objectives. The anticipated annual salary starts at $45,000 and is commensurate with experience. In addition, Miller-Keystone offers the following to all full-time employees:

• Medical, Dental, and Vision Benefits

• Prescription Plan

• Flexible Spending Accounts

• Life Insurance

• Long Term Disability Insurance

• Vacation, Personal and Sick Days

• Fitness/Gym reimbursement

• Retirement Savings Plan

• And Much More!

What you will be doing:

• Identify and tell compelling mission-driven stories through interviews and engagement with donors, recipients, employees, volunteers, community partners, and blood drives.

• Create engaging multimedia content including stories, photography, video, graphics, audio, and digital assets across social media, websites, email, campaigns, and other marketing channels.

• Manage social media content and calendars to support donor recruitment, brand awareness, community engagement, and organizational priorities while maintaining a consistent brand voice, including the organization's mascot, Half Pint.

• Explore innovative storytelling approaches by monitoring digital trends, emerging technologies, and approved AI tools to strengthen Miller-Keystone Blood Center's digital presence.

• Manage creative projects and priorities by assessing communication needs, coordinating assignments, and communicating timelines and project status with internal stakeholders.

• Build relationships by representing Miller-Keystone Blood Center at donation centers, blood drives, hospitals, community events, and other organizational activities.

• Monitor content performance using analytics to identify audience insights, inform content strategy, and recommend improvements.

• Collaborate across the Marketing department to align communications with organizational priorities, audience needs, brand standards, and mission while managing projects and meeting deadlines.

What you will bring to the role:

• A high school diploma or equivalent, plus 1-3 years of experience in marketing, communications, digital marketing, or social media is required. Equivalent education, professional experience, and demonstrated portfolio work may be considered. A bachelor's degree is preferred.

• Strong writing, editing, communication, organizational, and attention-to-detail skills.

• Experience creating professional social media and digital content for an established organization. Non-profit, Healthcare, and mission-driven experience is preferred.

• Demonstrated ability to identify compelling stories, develop creative concepts, and produce content from idea through final asset.

• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.

• Portfolio or documentation demonstrating relevant work in social media, graphic design, photography, video, or other creative disciplines. Portfolio submission is required for consideration.

• Proficiency with creative tools such as Adobe Creative Suite, Canva, or CapCut is preferred.

Additional information:This position reports to the Director of Marketing and will be based out of the Bethlehem administrative office. They will be responsible for working the following schedule:

• This is an on-site position which requires regular travel to fixed sites, mobile blood drives, and community events. The normal hours for this position are Mon-Fri 8:30am-5pm (flexible).

• This position may require work outside of regular business hours, including evenings or weekends, based on organizational needs.

• Must hold a clear and valid driver's license with reliable transportation.

EEO Statement

Miller-Keystone is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants are welcomed and will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. It shall endeavor to provide reasonable accommodation requested by all employees with documented disabilities who are otherwise able to perform the essential functions of their jobs.

Background checks and drug screenings are required for this position. An offer of employment is contingent upon successful completion of these screenings.