Marketing Communications Manager

Skills

• email-marketing

Must have

1. • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional a
2. OR
3. • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digita
4. CORE WORK ACTIVITIES
5. Hotel Marketing and Advertising
6. • Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
7. • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
8. • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
9. • Manages F&B media schedules and verifies prompt settlement of accounts.
10. • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
11. • Executes email marketing, and display advertising.
12. • Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues re
13. • Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
14. Social Media Content Management
15. • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
16. • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
17. • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
18. Public Relations and Visual Asset Management
19. • Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
20. • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
21. • Manages assigned accounts as per the media account management system.
22. • Writes and distributes all press releases for property events, promotions, and outlets.
23. • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
24. • Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
25. • Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
26. • Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
27. • Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
28. • Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
29. • Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
30. • Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to

Full description