Marketing Communications Specialist

Our Story:

Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do.

If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story.

Overview:

The Marketing Communications Specialist manages Story Cannabis's day-to-day email, SMS and social media communications strategy and execution across retail (B2C) and wholesale (B2B) channels in all markets. The Specialist independently evaluates channel performance, audience needs, campaign objectives and established regulatory requirements to determine communication approaches, timing, segmentation and optimization opportunities. This role also coordinates creative assets, engages with our online community, manages assigned vendor relationships and leads communication initiatives that advance the broader marketing strategy.

Responsibilities:

• Manage daily loyalty program communications, including point-earning, rewards and member-only campaigns.

• Build, QA and deploy scheduled email and SMS campaigns for retail (B2C) and wholesale (B2B) audiences per the content calendar.

• Perform pre-send QA on links, personalization, compliance language, opt-out language and send timing; track error rates and resolve issues before deployment.

• Build and refine tailored audience segments to optimize digital programmatic advertising.

• Maintain segmentation list hygiene and opt-in/opt-out accuracy in line with TCPA, carrier and state regulations.

• Develop and execute testing strategies across subject lines, content, audience segments and send times; independently evaluate results and implement changes to improve future campaign performance.

• Develop and manage the social content strategy and calendar, making recommendations on content mix, channel approach, timing and audience engagement based on business priorities, performance data and platform trends.

• Determine and optimize email, SMS and social communication timing, audience segmentation and channel approach based on campaign objectives, customer behavior and performance results.