Marketing Copywriter, Competitive Cyclist & Backcountry
- Compensation
- Not disclosed
- Location
- Cottonwood Heights, UT
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing.
- Exceptional writing, editing, and proofreading skills with a demonstrated ability to adapt tone across brands and channels.
- Experience writing high-performing marketing copy across email, digital marketing, web, and paid media.
- Experience using generative AI tools (such as ChatGPT, Claude, Gemini, or similar) in writing workflows, paired with strong editorial judgment and quality control.
- Willingness to learn and follow established AI prompts, workflows, and documentation used in content production.
- Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices.
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines consistently.
- Collaborative mindset with experience partnering across creative, marketing, merchandising, and ecommerce teams.
Nice to have
- You ride and know your way around bike tech. This is a big plus since cycling content is a major part of the role.
- Experience writing about technical outdoor products, bikes or otherwise.
Full description
Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.
Reports to: Managing Editor
Location: Cottonwood Heights, Utah (Hybrid - 3x/week in-office)
About the Role:
Backcountry is looking for a Marketing Copywriter to create compelling copy that inspires customers to get outside and drives business results across Backcountry, Competitive Cyclist, Steep & Cheap, and our other brands. As Marketing Copywriter, you will write messaging across major marketing channels, ensuring each brand’s unique voice stays consistent while adapting your writing to different audiences, campaigns, and customer journeys. Cycling content is a big part of this role, with new bikes launching every week, so we’re looking for someone who rides and can write about bike tech in a way riders trust.
Beyond writing, you will be part of a team thoughtfully adopting AI in editorial workflows, using prompt libraries and approved tools, contributing ideas for improving processes, and helping the team work faster without sacrificing creativity, accuracy, or brand voice. Success means consistently delivering polished, on-brand copy on deadline.
This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
What You'll Do:
- Write compelling, high-performing marketing copy across email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist.
- Bring bike launches and technical specs to life for experienced riders, while writing just as confidently about the rest of our outdoor categories.
- Adapt messaging to each brand's distinct voice and audience—from Backcountry's outdoor enthusiasts to Competitive Cyclist's performance-driven riders—while tailoring copy for each marketing channel.
- Uphold brand voice, tone, and editorial standards across campaign marketing, following established style guidelines and flagging inconsistencies or gaps to the Managing Editor.
- Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data to continually improve campaign performance and engagement.
- Use AI tools as part of your daily writing workflow, following the team's prompt libraries, best practices, and quality standards to work faster without sacrificing creativity or brand integrity.