Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
Experience with marketing to associations is a plus.
Track record in delivering revenue results
Ability to manage multiple and competing objectives demonstrated ability to adapt quickly to change, ability to prioritize and juggle to meet multiple, short deadlines consistently.
Experience managing internal and external teams
Working knowledge of CRMs, CMS, and Email marketing tools.
Superb organizational, written, and oral communication skills are required.
Bachelor’s Degree required.
Full description
This is a remote position.
About EVA
EVA host all your in-person, hybrid, and virtual events and meetings under one portal. Transform your attendees’ online experience with curated registration paths, intuitive navigation, and interactive engagement features that include AI-powered matchmaking, smart appointment setting, built-in gamification, real-time video/chat, networking roundtable, and more. Leverage the power of event data and analytics to help you build a strategic meetings program and deliver an enhanced attendee experience every time.
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**JOB DESCRIPTIONPosition Title: Marketing Director
FLSA Status: Exempt
Reports To: General Manager
Position Status: Full-time
Department: Sales & Marketing
Supervisory Responsibility: YesThis is a remote position.**
Job Summary
As Director of Marketing, you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and marketing. Our Marketing Director is a results-driven performance marketer with a strong record of achieving high growth. This person focuses on the big picture, the details, and the aesthetics to support the customer value proposition (CVP) and maintains a strong, visible corporate presence at business and community events to promote the company's CVP.
Essential Functions:
- Work with the CEO to develop marketing strategies and tactics that support revenue goals.
- Manage a team of marketing professionals
- Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
- Manage product content production, which includes educational webinars, promotional videos, online training programs, expert content, and building a network of subject matter experts
- Write marketing content
- Develop event strategies, including webinars and tradeshows
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Develop customer marketing programs
- Manage the company website
- Assist in preparing and monitoring consistent presentations & other materials used company-wide
- Design, create and maintain customer-centric creative assets for print and digital advertising, including collateral materials including graphics, illustrations, brochures, fliers, specifications sheets, typography, signs, and trade show materials.
- Support marketing corporate governance, risk management, and compliance with relevant legislation and regulation in day-to-day marketing activities.
- Excellent writing skills, including original authorship of thought leadership content and marketing emails
- Communicate effectively with peers and employees as a key member of the team
- Lead internal cross-functional meetings by facilitating efficient discussions, eliciting updates, and tracking the deliverables.
- Liaise with management, marketing, sales, and production team to ensure alignment of creative marketing to business priorities.
- Identify and solve any obstacles to successful execution
- Achieve the company’s revenue goals and objectives
- Manage marketing to quantifiable quotas and metrics within the marketing budget
- Follow company safety regulations and company policies; Performs other duties as assigned.
Secondary Functions and Responsibilities
- Develop and maintain a broad knowledge of the company's products and services.
- Develop cross-functional work plans for complex projects involving many groups, effectively implement and coordinate these plans; anticipate and effectively deal with problems and roadblocks.
COVID-19 considerations
For the indefinite future, we work remotely following state/federal guidelines and comply with the Occupational Safety Health Administration (OSHA) post-COVID workplace safety practices.
Position Type/Expected Hours of Work: This is a full-time position, and the hours of work and days are Monday through Friday from 8:30 a.m. to 5:30 p.m. or as scheduled by your manager.
Travel: <10% for this position.
Requirements
- Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment.
- Experience with marketing to associations is a plus.
- Track record in delivering revenue results
- Ability to manage multiple and competing objectives demonstrated ability to adapt quickly to change, ability to prioritize and juggle to meet multiple, short deadlines consistently.
- Experience managing internal and external teams
- Working knowledge of CRMs, CMS, and Email marketing tools.
- Superb organizational, written, and oral communication skills are required.
- Bachelor’s Degree required.
Benefits
401(k), 401(k) matching, Dental insurance, Health insurance, Paid time off, Vision insurance, Work from home
Supplemental Pay: Bonus pay
EVA is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal or state or local law. M/F/D/V/LGBTQ+