Marketing Director

Develops and executes marketing strategies aligned with Company objectives, business segment priorities, sales plans, and global marketing direction. Partners with business leaders to establish marketing priorities, annual plans, and performance expectations. Uses market, customer, competitor, and business data to identify growth opportunities and investment priorities. Builds marketing plans that support new customer acquisition, market expansion, new product adoption, and growth initiatives. Establishes objectives, measures, and expected business outcomes for marketing programs and investments. Leads marketing programs that generate qualified leads, sales opportunities, and measurable pipeline contribution. Partners with Sales to improve lead quality, conversion rates, and overall commercial effectiveness. Marketing Intelligence and Delivering Go-to-Market Collateral Develops market-facing collateral, messaging, sales tools, and campaign materials that support commercialization, customer engagement, and sales effectiveness. Supports new product launches and commercialization activities. Leads digital marketing, content, events, public relations, website, search, email, and social media activities aligned with global standards and local business requirements. Oversees marketing systems, external agencies, and service providers that support marketing objectives. Leads, develops, and manages the WIKA USA Marketing team. · Develops and manages the annual marketing budget and resource plan. Continuously improves marketing processes, tools, reporting, and organizational effectiveness.