Marketing & E-Commerce Executive

GCYCLE PTE. LTD. is looking for a creative, proactive and results-driven Marketing & E-Commerce Executive to manage our digital marketing activities and online sales channels.

You will be responsible for growing Gcycle's online presence, managing e-commerce platforms, creating marketing content and executing promotional campaigns to increase brand awareness and sales.

We are looking for someone who understands online marketing, enjoys content creation and can manage multiple online sales channels effectively.

2. Key Responsibilities

A. E-Commerce & Marketplace Management

• Manage Gcycle's online stores on Shopee, Lazada, TikTok Shop and Shopify.
• Upload and maintain product listings, including product descriptions, specifications, images and pricing.
• Optimise product listings using relevant keywords to improve visibility and search rankings.
• Manage promotions, vouchers, campaigns and platform marketing activities.
• Monitor stock availability, process online orders and coordinate deliveries.
• Handle customer enquiries, reviews, returns and after-sales support.
• Monitor marketplace performance, sales figures and conversion rates.
• Identify opportunities to increase online sales and improve store performance.

B. Social Media Marketing

• Manage Gcycle's social media accounts, including Facebook, Instagram and TikTok.
• Plan and execute a regular social media content calendar.
• Create engaging posts, promotional graphics, photos and short-form videos.
• Produce content featuring bicycles, accessories, new arrivals, promotions and cycling-related topics.
• Respond to comments and messages to engage with potential customers.
• Develop campaigns to increase brand awareness, followers and customer enquiries.

C. Digital Marketing & Advertising

• Assist in planning and managing Meta Ads and Google Ads campaigns.
• Execute marketing campaigns across relevant e-commerce platforms.
• Monitor advertising expenditure, sales performance and return on advertising spend.
• Analyse campaign results and recommend improvements.
• Plan promotional activities for festive seasons, platform sales and product launches.
• Research competitors, pricing and market trends.

D. Website Management & SEO

• Maintain and update Gcycle's Shopify website.
• Upload new products and ensure product information is accurate.
• Optimise product pages and website content for search engines.
• Improve website presentation and customer shopping experience.
• Assist with SEO activities to increase organic traffic and enquiries.

E. Content Creation & Branding

• Take product photographs and videos for online listings and marketing campaigns.
• Edit photos and videos using Canva, CapCut or similar software.
• Create promotional banners, advertisements and marketing materials.
• Maintain consistent branding across all online platforms.
• Assist with livestreams, TikTok content and influencer collaborations where required.

F. Sales Reporting & Performance Tracking

• Monitor sales performance across Shopee, Lazada, TikTok Shop and Shopify.
• Track marketing results, customer engagement and campaign performance.
• Prepare regular reports on sales, advertising expenditure and marketing activities.
• Identify opportunities to improve sales conversion and customer retention.

3. Job Requirements

• Diploma or relevant qualification in Marketing, Digital Marketing, E-Commerce or a related field is preferred.
• Experience managing Shopee, Lazada, TikTok Shop or Shopify is an advantage.
• Experience in social media management and digital marketing.
• Familiarity with Facebook, Instagram and TikTok.
• Basic knowledge of Meta Ads, Google Ads and SEO.
• Proficient in Canva, CapCut or other content creation tools.
• Good written and verbal communication skills.
• Organised, detail-oriented and able to manage multiple tasks.
• Self-motivated and able to work independently.
• Comfortable analysing sales data and preparing performance reports.
• Interest in bicycles, cycling or sports products is an advantage.

Candidates with a portfolio or examples of previous e-commerce stores, social media content or marketing campaigns are encouraged to apply.

4. What We Offer

• Competitive salary based on experience.
• Performance incentives, where applicable.
• Opportunities to develop marketing and e-commerce skills.
• A hands-on role with opportunities to contribute ideas and strategies.
• Friendly working environment.
• Career development opportunities.

5. How to Apply

Interested candidates may submit their resume, expected salary and availability.

Please include examples of previous e-commerce stores managed, marketing campaigns executed or social media content created, if available.