Marketing Generalist

EAM-Mosca Corp.
Job Title: Marketing Generalist
Job Type: Full Time, Salaried

• Onsite in Hazle Township, PA

Reporting Structure: Reports to Director of Marketing & Communications

EAM-Mosca Corp., Hazle Township, PA, a dynamic market leader in the area of end-of-line automated packaging machinery and consumable strapping solutions, is seeking a Marketing Generalist to join our Marketing Department.

EAM-Mosca is privately held and retains a unique, focused, entrepreneurial culture. EAM-Mosca also enjoys a blue-chip client base of highly successful North and South American manufacturing companies and a portfolio of products for a variety of end-use markets. The key to the business's ongoing success is a system-based product portfolio featuring standard and custom-engineered packaging machinery solutions, as well as a superior consumable packaging product, complemented by quality technical service and readily available after-sales parts support.

Job Description:

The Marketing Generalist will support the Marketing Team in its efforts to attract new customers, gain market share and expand brand recognition. This role will work as directed by the Director of Marketing to create, execute and analyze marketing initiatives across EAM-Mosca’s performance brands and market development initiatives.

Roles and Responsibilities:

• Competitor Analysis: Identify, track and report on the actions and communications of EAM-Mosca competitors to establish a thorough understanding of the strengths and weaknesses of their products and services in order to help us build appropriate market-gain strategies.
• Social Media: Generate a content calendar for EAM-Mosca’s Social Media platforms working with designers, copywriters and GroupMosca partners to boost the reach and effectiveness of our social posts and outreach efforts.
• Tradeshow Operations: Support the Marketing and Sales teams as instructed to plan, organize and analyze our annual trade show strategies. Will include but is not limited to: researching new show/expo opportunities and sponsorships, managing show/expo calendar/database, packing/shipping trade-show assets, organizing attendee schedules and hotel accommodations, preparing exhibit documentation, ordering giveaways and support items, preparing pre-show website dashboards and processing new customer leads.
• Pipeline Support: Work with the Director of Marketing and Marketing Lead Specialist to review customer acquisition funnel activities and assist in executing new customer connection and retention initiatives.
• Department Expense Management: Assist the Director of Marketing with processing, tracking and analyzing department expenses to generate accurate budgets and forecasts. Will include purchase order entries, invoice submissions, department expense database and report maintenance, and vendor RFPs.