Marketing Generalist

Key Responsibilities:

• Implement and continuously optimize SEO strategies to improve search engine rankings and online visibility.
• Build and manage landing pages using platforms like WordPress, Elementor, Unbounce, or Wix to support marketing campaigns.
• Compile and analyze marketing data, including traffic, lead generation, and conversion metrics, to guide decision-making
• Collaborate closely with our external marketing agency on branding, advertising, and promotional efforts.
• Assist with creating marketing materials and digital assets, including email campaigns, social media content, and website visuals.
• Use CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar) to manage customer journeys and campaign automation.
• Monitor website and campaign performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Ensure all marketing activities align with our brand, tone, and strategic goals.

Qualifications & Experience:

• Bachelors degree in Marketing, Communications, Business, or a related field
• 2+ years experience in digital marketing, with a focus on SEO, web content, and campaign coordination & prior experience working with Australian Companies
• Proficiency with WordPress and experience using CRM platforms such as HubSpot, Zoho, or Salesforce.
• Experience creating and managing landing pages using tools like Elementor, Wix, or Unbounce
• Solid understanding of key digital tools: Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc.
• Basic graphic design skills with tools like Canva, Adobe Photoshop, or Figma
• Excellent communication and collaboration skills, especially when working with external agencies.
• Strong attention to detail, self-motivated, and comfortable managing multiple tasks and deadlines.
• Prior experience working with marketing or creative agencies is a plus.

Work Setup & Schedule:

• Location: Gear Inc.`s Alabang Office in the Philippines

• Shift & Work Hours: 6:00 AM - 3:00 PM Manila Time