Marketing Head - Appliances Division

Position: Marketing Head Appliances Division

Company: IFB Industries Ltd

Location: Goa, India

Reporting To: Managing Director / CEO

Team Size: Direct Reports (Brand, Digital & Marcom)

About IFB:

IFB Industries is one of Indias most respected consumer durable brands with a legacy of innovation, engineering excellence, and customer-centricity. Known for pioneering fully automatic washing machines in India, IFB has evolved into a diversified home appliance organization with a growing portfolio across Washing Machines, Air Conditioners, Refrigerators, Dishwashers, Kitchen Appliances, and Home Solutions.

With revenues of approximately INR 5,000 Crores, IFB combines Indian entrepreneurial agility with strong German technological collaboration and process orientation. The organization operates with a promoter-driven mindset while maintaining high standards of professional governance and execution excellence.

IFB continues to strengthen its market position through:

• Innovation-led growth and aggressive New Product Development (NPD)

• Premium and technology-led positioning

• Strong consumer insighting and customer-centricity

• Superior product quality and engineering orientation

• Deep retail and channel presence across India

This role presents a unique opportunity to lead the marketing transformation journey of one of Indias most trusted and evolving consumer brands.

Role Overview:

IFB is looking for a seasoned, commercially driven, and strategically oriented marketing leader to head the overall marketing function for its Appliances Division. The role requires a strong blend of Brand, Product, Commercial, Digital, and Trade Marketing expertise along with a solid understanding of Sales and channel ecosystems. The incumbent will work closely with the leadership team to drive category growth, strengthen market leadership, accelerate premiumization, and build scalable consumer engagement platforms.

The role will play a critical leadership position in driving:

• Brand growth and market expansion

• Product marketing and commercialization

• New product launches and innovation agenda

• Consumer engagement and digital transformation

• Retail and trade marketing effectiveness

• Revenue acceleration and market share growth

Team Structure:Direct Reporting Team:

• Brand, Digital & Communication Team

Dotted Line Reporting:

• Trade Marketing Teams across Branches

Key Responsibilities:1. Strategic Marketing Leadership:

• Define and drive IFBs overall marketing strategy aligned with business growth objectives

• Develop integrated marketing plans aligned with sales, category, and channel priorities

• Strengthen IFBs positioning as a premium, technology-led consumer durable brand

• Lead long-term category strategy, portfolio planning, and consumer engagement initiatives

2. Product Marketing & Innovation:

• Champion Product Marketing and New Product Development (NPD)

• Collaborate closely with Product, R&D, and Sales teams to identify market opportunities and consumer needs

• Drive portfolio strategy, pricing, positioning, and successful commercialization of new products and categories

• Lead go-to-market strategies for innovations and product launches

3. Brand Building & Integrated Marketing:

• Build strong, differentiated, and consumer-relevant brand narratives

• Lead integrated ATL, BTL, Digital, Retail initiatives

• Ensure consistency in communication across all consumer touchpoints

• Drive seasonal campaigns, retail activations, and launch excellence

4. Commercial, Trade & Channel Marketing:

• Strengthen retail visibility and in-market execution

• Drive dealer/distributor engagement and channel development initiatives

• Lead channel-specific marketing strategies across General Trade, LFR, KAM, and E-commerce

• Improve retail productivity through impactful trade and shopper marketing programs

5. Consumer Insights & Market Intelligence:

• Lead market research and competitive intelligence initiatives

• Understand evolving consumer behavior, pricing dynamics, and category trends

• Translate insights into actionable growth opportunities and innovation pipelines

6. Digital Marketing & Demand Generation:

• Accelerate digital-first marketing capabilities across the organization

• Drive performance marketing, CRM, social media, lead generation, and consumer analytics

• Build strong demand generation funnels linked to business and sales outcomes

• Enhance consumer engagement through data-driven marketing strategies

7. Sales Enablement & Business Alignment:

• Work closely with Sales leadership to ensure strong alignment between marketing and business priorities

• Develop sales enablement tools including:

• Sales presentations and pitch decks

• Dealer/distributor communication

• In-store branding and visibility assets

• Promotion and scheme communication

• Track campaign effectiveness, business impact, and ROI metrics

8. Budgeting & Performance Management:

• Own and manage the marketing budget with strong ROI orientation

• Monitor effectiveness of marketing investments across channels and optimize spends

• Drive performance tracking through measurable KPIs and analytics

9. Cross-Functional & Team Leadership:

• Partner closely with Sales, Product, Manufacturing, Service, and Leadership teams

• Lead and mentor a high-performing marketing organization

• Foster a culture of innovation, accountability, agility, and execution excellence