Marketing Lead Latam

Marketing Lead | LATAM | 100% Remote

Are you an experienced digital marketing leader looking for a role where you can take real ownership, work directly with the CEO, and lead a high-performing marketing team?

We are looking for a Marketing Leader to lead the marketing operation of a fast-growing digital agency with a diverse portfolio of clients across B2B, B2C, e-commerce, and SaaS.

You will join an established team of marketing specialists that needs strategic leadership, clear direction, and someone who understands both the business and the technical side of digital marketing.

This is not a role focused solely on management. We are looking for someone who has been in the trenches, understands how campaigns and acquisition strategies actually work, and is comfortable getting hands-on when needed.

What will you do?

You will act as the bridge between the internal marketing team and our clients.

Internally, you will lead the team by:

• Organizing workloads and priorities across different accounts.
• Following up on deliverables, deadlines, and campaign performance.
• Reviewing work and identifying potential issues before they reach the client.
• Providing strategic direction and feedback to marketing specialists.
• Helping team members develop their skills and improve their performance.
• Making decisions around channel strategy, priorities, and resource allocation.

Externally, you will be the strategic point of contact for clients, responsible for:

• Presenting campaign results and business insights.
• Providing strategic marketing consulting and recommendations.
• Translating marketing performance into clear business outcomes.
• Understanding each client's business objectives and adapting the marketing strategy accordingly.
• Managing expectations and building strong, long-term client relationships.

You will oversee strategies across Paid Media and Outbound, including channels such as:

• Meta Ads
• Google Ads
• Cold Email
• LinkedIn / LinkedIn Outreach
• CRM and marketing automation
• You will have the strategic ownership to determine how these channels should work together depending on each client's objectives.

What are we looking for?

• 5+ years of experience in digital marketing, with at least 2 years leading or managing marketing teams.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven experience designing and executing Outbound strategies, particularly through cold email and LinkedIn.
• Advanced knowledge of CRMs, marketing automation, and reporting.
• Ability to build reports that tell a business story, rather than simply presenting marketing metrics.
• Strong understanding of customer acquisition, conversion funnels, and performance marketing.
• Ability to move comfortably between strategic leadership and hands-on execution when necessary.
• Strong client-facing and communication skills.
• High level of autonomy and the ability to make decisions without constant supervision.
• Advanced / bilingual English is required
• Experience working with B2B, SaaS, e-commerce, or agency environments is highly valued.

What do we offer?

• 100% remote position, open to candidates anywhere in LATAM.
• Direct exposure to the CEO and real decision-making autonomy.
• The opportunity to lead the marketing operation of a growing digital agency.
• Access to the agency's full marketing, CRM, automation, and analytics stack.
• Budget for certifications and continuous professional development.
• A young, ambitious team with a startup mindset and strong focus on results.
• Exposure to a diverse portfolio of clients across B2B, B2C, e-commerce, and SaaS.
• A role with significant ownership, variety, and room to grow.