Marketing Manager

Summary
The Marketing Manager is responsible for developing, executing, and optimizing strategic marketing initiatives that support business growth, brand awareness, lead generation, and customer engagement across a portfolio of industrial and technology-focused businesses. This role works closely with sales teams, subject matter experts, product leaders, and internal stakeholders to create impactful marketing campaigns and digital experiences that drive measurable business results.This is a hands-on role for a highly motivated, self-driven individual who takes initiative, thrives in a fast-paced environment, and is fully engaged in the success of the business. The ideal candidate is proactive, solutions-oriented, eager to learn, and constantly looking for ways to improve marketing performance, processes, and customer experience.
Key Responsibilities
Demand Generation & Campaign Management

Develop, implement, and manage integrated marketing campaigns across multiple channels, including email, websites, social media, paid search, digital advertising, webinars, events, and account-based marketing initiatives.
Build and execute demand generation programs that support awareness, lead generation, pipeline growth, and sales acceleration.
Collaborate with sales teams and business leaders to align marketing strategies with business objectives and revenue goals.
Segment and target audiences with tailored messaging and campaigns designed to improve engagement and conversion.
Track, analyze, and report on campaign performance, lead generation metrics, pipeline contribution, ROI, and overall marketing effectiveness.

Digital Marketing & Website Management

Manage and optimize website content and user experience across WordPress, Magento, or other CMS platforms.
Ensure websites are optimized for SEO/GEO, lead conversion, user experience, and digital performance.
Develop and implement website updates, landing pages, product pages, and digital content enhancements.
Support digital advertising initiatives, including Google Ads.
Utilize Google Analytics and other reporting tools to evaluate digital performance and identify opportunities for improvement.

Content Development & Brand Support

Create, edit, proofread, and manage technical and creative marketing content across digital and print platforms.
Develop marketing collateral, including brochures, presentations, sales tools, social media graphics, landing pages, email campaigns, and advertisements.
Ensure all materials align with brand standards and messaging strategies.
Collaborate with SMEs, product managers, engineers, and sales teams to translate technical information into compelling customer-focused messaging.