Marketing Manager - International B2B
- Compensation
- Not disclosed
- Location
- London, United Kingdom
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
- Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
- Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.
- Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
- Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
- Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
- Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
- Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.
Nice to have
- Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.
- Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.
- Hands-on experience implementing multi-touch attribution models that tracks pipeline reporting and funnel analysis.
- Demonstrated success in prospecting campaign design and customer lifecycle retention modeling.
- Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms.
- Passion for restaurants, hospitality, and dining culture.
Full description
Team: International Growth - International B2B
Location: London, UK (Hybrid position, in office 2 days per week)
With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
About the Job
We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our London office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.
Responsibilities
- Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
- Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.
- Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
- Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.
- Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.
- Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
- Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.