Marketing Manager

• Work with the management team to craft and execute marketing strategies for the

• organization

• Manage the marketing team operations

• Identify opportunities within the brand’s target markets (locally and

• internationally)

• Develop strategies to penetrate key markets growth for Alara and Nok

• Develop strategies outside conventional methods to help increase revenue

• Generate ideas for promotion and campaigns

• Generate weekly activations to ensure traffic on the brand’s website

• Promote collaborations both with food, music, and other creative outlets in

• alignment with the organization’s brand

• Source for partners for projects

• Prepare and share marketing reports with management

• Create strategies to engage and retain customers

• Grow a new customer base for Alara/Nok

• Create and manage a budget to meet marketing objectives

• Train and improve marketing knowledge capacity with other departments

• Manage relationships with strategic corporate media and the retail industry

• Coordinate, track, and give a report on ongoing activations

• Ensure that the ALARA brand is at the cutting edge of digital innovation

• Be the in-house brand custodian by giving visual direction for internal and

• external collateral

• Plan and execute special marketing projects with the project manager internally

• and externally (such as launch parties, shopping soirees, Chef’s Tables, trade

• shows, exhibitions)

• Work very closely with other members of the team to ensure that all marketing

• initiatives are in line with the organisation’s brand values and guidelines

• Partner with creative services, retail team, and merchandising on promotional

• alignment, product assortment, and overall creative approvals

• Perform all other tasks as assigned

Requirements

Technical Skills

• Expert knowledge in traditional and digital marketing and communications

• Must be proficient with MS Office, Google Workspace,

• Knowledge of marketing principles, best practices, and procedures

• Ability to draw up a monthly, quarterly, and annual budget

Soft Skills

• Strong analytical and problem-solving skills

• Excellent written and verbal communication skills

• Excellent organizational and time management skills

• Strong project management skills

Education and Experience

• BSc/HND in Marketing, Business Management, or any other relevant field

• At least 5-7 years of marketing experience

• Professional certification will be an added advantage

Behaviourial Competencies

• Must possess the ability to make sound judgments

• Must enjoy working with data, particularly figures

• Must be a critical thinker

• Must be detail-oriented

• Must have a proactive attitude

• Must be passionate about disruption

• Must be interested in fashion, art, and culture

• Must demonstrate the ability to leverage their existing networks/connections