Marketing Manager
- Compensation
- Not disclosed
- Location
- Kyiv; Lviv; Remote
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
- Proven track record in B2B Sales Enablement (creating structured pitch decks, solution briefs, and factsheets).
- End-to-end B2B Event Management experience (pre/post-event ABM strategies, field collateral coordination for international conferences).
- Hands-on experience with a B2B MarTech stack: HubSpot, GA4, LinkedIn Sales Navigator and data enrichment tools (e.g., Apollo, Clay), event platforms and lead capture apps, and presentation tools (Goog
- Familiarity with Jira/Confluence.
- Proven ability to leverage AI tools to improve and automate marketing workflows, increase efficiency, and deliver measurable results.
- Strong communication, organizational, and stakeholder management skills, with a proactive, hands-on approach to cross-functional collaboration and project delivery.
- At least an upper-intermediate level of English, both written and spoken.
Nice to have
- Hands-on experience building automated lead nurture sequences and workflows in HubSpot Marketing Hub.
- Experience supporting Thought Leadership projects or onboarding internal technical experts.
- Domain expertise in AI, IoT, Computer Vision, or Embedded Systems.
- Adaptability and problem-solving skills in a fast-paced environment, with the ability to manage changing priorities and resolve bottlenecks.
Full description
Team Summary
Our Marketing team operates under a hybrid SQUAD model, focusing on B2B Demand Creation/Generation, Brand Authority, and SQUAD’s proprietary products across strategic verticals, including Smart Security, IoT, and Industrial Cameras.
You will collaborate closely with other members of the Marketing team, an external agency, and cross-functional teams across R&D, Business Development, and Design. We rely on structured processes in Jira/Confluence to keep workflows transparent and aligned.
Job Summary
We are looking for an execution-driven Marketing Manager to own Marketing Operations & Execution in a brand-new role on our expanding team.
You will act as the key operational anchor connecting Marketing, Business Development, R&D, and Design. This role offers an exciting opportunity to lead international field and event marketing initiatives at major tech conferences across North America and Europe, equip our growing Business Development team with high-impact sales collateral, manage core marketing operations and analytics, and support technical leaders in building their thought leadership presence.
If you enjoy translating complex deep-tech concepts into well-coordinated workflows and impactful multi-channel campaigns, this role could be a great fit for you.
Responsibilities and Duties
- Marketing Operations & Analytics: Keep HubSpot CRM data clean and consistent (lead sources, lifecycle stages, event leads), support a smooth MQL-to-SQL handoff to Business Development, and coordinate funnel reporting (MQLs, SQLs, CPL) with BD analysts and our agency partner. Keep marketing workflows organized and transparent in Jira/Confluence.
- Sales & Business Development Enablement: Co-create pitch decks, solution briefs, one-pagers, and value cards. Build structured enablement kits to rapidly onboard incoming Business Development Managers.
- Field & Event Marketing: Autonomously manage end-to-end preparations for international B2B tech conferences, including pre-event ABM warm-up campaigns, field logistics/materials, and post-event lead nurture workflows.
- Thought Leadership Program Support: Onboard new technical leaders as content contributors and coordinate the review pipeline between R&D experts, writers, and design teams.
- Campaign Execution: Oversee lead nurture flows and alignment across buyer journeys in core IoT, AI, and embedded hardware verticals.
Qualifications and Skills
- 3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
- Proven track record in B2B Sales Enablement (creating structured pitch decks, solution briefs, and factsheets).