Marketing Manager STEM Revenue Optimization & Pipeline Management
- Compensation
- Not disclosed
- Location
- Trumbull, CT, United States
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- Strong understanding of lead management, pipeline optimization, customer acquisition and revenue performance management.
- Advanced analytical skills with the ability to translate large data sets into actionable business recommendations.
- Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.
- Strong project management and organizational capabilities.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to influence cross-functional teams without direct authority.
- Experience working within highly matrixed environments.
- Strong business acumen with a demonstrated ability to connect marketing performance to financial outcomes.
Full description
About CooperSurgical
CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life’s beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at
Scope & Summary:
The Marketing Manager, Revenue Optimization & Pipeline Management is responsible for optimizing the performance of Stem's enrollment-focused marketing investments and driving greater efficiency across the lead-to-enrollment funnel. Reporting to the Senior Manager, Stem Product Marketing, this role serves as the primary owner of marketing pipeline management, lead governance, performance analysis and revenue optimization initiatives.
The Marketing Manager partners closely with Sales, Digital Marketing, Customer Experience, Data & Analytics, external lead generation partners and agency partners to ensure marketing investments translate into measurable enrollment outcomes. This role provides ongoing visibility into pipeline health, lead quality, conversion performance, channel effectiveness and return on marketing investment while supporting data-driven decision making across the Stem commercial organization.
This position plays a critical role in managing Stem’s annual enrollment-focused marketing investments and ensuring resources are optimized to maximize customer acquisition, conversion and revenue growth.
Essential Functions & Accountabilities:Pipeline Management & Lead Governance
- Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
- Develop and maintain lead governance processes, workflows, service-level agreements and routing standards to improve lead quality and conversion outcomes.
- Monitor funnel performance across all stages of the customer journey to identify opportunities for increased efficiency and enrollment growth.
- Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression and conversion performance.
- Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
- Recommend prioritization strategies based on lead quality, conversion propensity and revenue impact.