Marketing Manager

POSITION SUMMARYThe Marketing Manager serves as project manager, strategist, and convener for Voyageur Outward Bound marketing efforts. They support VOBS’ integrated marketing strategy to support brand awareness and presence, enrollment, fundraising, and organizational growth. Reporting to the Director of Marketing & Development, this role is responsible for communication, creation, and execution of marketing strategy, campaign development, brand management, digital communications, and performance analytics while partnering with admissions, program partnership, development, and OBUSA, to support growth and sustainability.

This new position will:

• Support development and execution of a comprehensive annual marketing strategy.
• Build integrated campaigns to drive enrollment and fundraising.
• Refine the organization's brand architecture and messaging.
• Improve marketing analytics and reporting.
• Build scalable systems for managing marketing assets.

Direct Reports:

• Part-Time Support/Contractors
• Marketing Agency Partnership

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Strategy & Campaign Leadership (30%)

• Collaborate with Director of Marketing and Development build and execute VOBS' annual marketing strategy to support brand, partnership, enrollment and fundraising.
• Manage contracts and projects with vendors including agency partnership in collaboration with DMD.
• Lead integrated marketing campaigns from concept through evaluation, using data and analytics to continuously improve results.
• Serve as steward of the VOBS brand, ensuring consistent messaging across all organizational communications.
• Leverage AI and emerging technologies to improve efficiency, content quality, and audience engagement.
• Interface with OBUSA to support brand agendas and alignment.

Social Media & Digital Engagement (40%)

• Manage and execute VOBS social media calendar in collaboration with DMD.
• Manage vendor projects such as video production and impact reports.
• Monitor emerging trends and recommend new approaches to increase engagement and audience reach.
• Support efforts to drive sales, admissions and other organizational needs with social media content.
• Track and report on social media engagement and impact.

Asset & Brand Management (30%)

• Manage, develop, and maintain VOBS collateral assets—including impact stories, photos, videos, and testimonials—to align with sales, fundraising, and organizational value propositions.
• Identify asset gaps and opportunities; lead ongoing content development in collaboration with sales, fundraising, and admissions teams.
• Distribute marketing assets as needed across departments to support outreach, engagement, and brand consistency.
• Manage communications platforms, contact databases, and website updates in partnership with sales and development teams.
• Represent VOBS marketing priorities and needs in national coordination meetings with Outward Bound USA.

Safety & Risk Management (As assigned)

• Participate in Emergency Response Plan (ERP) training and fulfill assigned roles.
• While rare, activation of VOBS ERP may require staff to work extended hours during the incident, sometimes in difficult or uncomfortable environments.
• Support safety management by reporting concerns to HR or the Director of Programs & Safety.