Marketing Manager
- Compensation
- Not disclosed
- Location
- London, Greater London, United Kingdom
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5-8 years' experience in product marketing in the asset management, financial services or professional services industries
- Strong product and cross-service marketing experience, campaign execution and project management skills, and commercial mindset
- Experience developing marketing content and sales enablement materials
- Excellent written and verbal communication abilities
- Ability to simplify complex products, services, and industry topics into compelling value propositions and marketing messages
- Strong attention to detail and organisational skills
- Experience working with multiple stakeholders in a fast-paced environment
- Knowledge of asset-servicing solutions such as fund administration, regulated funds solutions and compliance services is highly desirable
Full description
About Waystone
Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Summary:
Reporting to the VP for Product Marketing, the Marketing Manager will support the development and execution of product marketing initiatives across Waystone's solutions including fund administration, management company services, ETF solutions, compliance and governance services, and private markets solutions.
The role will work closely with commercial, product and subject matter experts to position Waystone's capabilities to a broad range of asset managers and financial services firms, with a particular focus on private markets clients across private equity, private credit, and real estate and infrastructure.
The successful candidate will develop compelling marketing content and sales enablement materials, executing go-to-market campaigns, supporting product launches, and helping to communicate complex industry challenges into clear, client-focused value propositions that drive awareness, engagement and pipeline growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Solutions marketing and positioning
- Support the development and refinement of product positioning, value propositions, and messaging across Waystone's key products and solutions
- Conduct market, competitor, and industry research to identify trends, opportunities, and areas of differentiation
- Assist in the creation and execution of messaging frameworks and g-to-market plans
- Sales enablement
- Work with marketing, product and sales leaders to develop and maintain sales enablement materials including solutions overviews, brochures, case studies, FAQs, and objection-handling resources
- Work closely with Commercial teams to ensure marketing materials support business development efforts and sales conversations
- Support responses to strategic business development opportunities and proposals
- Campaign execution and demand generation
- Execute multi-channel marketing campaigns that support business priorities and growth objectives
- Coordinate campaign deliverables across digital marketing, content, events, public relations, and commercial teams
- Assist in the planning and execution of product launches, service enhancements, and strategic marketing initiatives