Head of Marketing - YAMAHA

We are MOTODYNAMICS Group, and Movement is our Passion!

Our vision is to create a world of sustainable mobility without boundaries. We support diversity and cultivate an inclusive work environment where every member of the team can be his/her true self.

Through the iconic brands we represent – Yamaha, Porsche, SIXT and NIO – and our retail network Motodirect and Autodirect, we create emotions and transform lives through adventure, exploration, human connection.

We are looking for the Head ofMarketing for our Yamaha Division.

Key responsibilities:

• Develop and implement the mid-term strategy for the Yamaha Land products in collaboration with the Sales Department
• Set strategic marketing objectives and goals aligned with the overall business strategy
• Prepare, manage and monitor the Marketing Budget ensuring the effective allocation of resources
• Propose the pricing policy of Yamaha Land products
• Supervise and coordinate the planning of Yamaha Land products
• Lead, coordinate and develop the Marketing Department covering CRM, Press Advertising, Digital Marketing, Events/Roadshows, and Racing
• Stay abreast of industry developments, emerging technologies, and competitor activities to ensure Yamaha's competitive position
• Develop and implement marketing initiatives to strengthen Yamaha's brand positioning and market presence
• Monitor marketing performance through KPIs and analytics, evaluating the effectiveness of marketing activities and identifying areas for improvement.
• Analyze market trends, customer insights and competitor activities to identify opportunities and ensure Yamaha's competitive position.
• Cultivate and maintain relationships with the press, opinion leaders and industry experts
• Ensure effective collaboration and alignment with Yamaha on marketing strategies, activities and business objectives

RequirementsWho you are:

• 3 – 5 years of proven experience in a similar position, preferably in the 2 Wheeler industry
• Master's degree in Marketing or Business Administration
• Proven experience in brand management, development of integrated marketing campaigns and solid understanding of digital marketing channels, tools and performance metrics
• Strong analytical skills, with the ability to interpret market data, identify trends and translate insights into actionable marketing decisions
• Ability to leverage AI tools and emerging technologies to enhance marketing processes, improve efficiency, and support data-driven decision-making
• Proven ability to lead, motivate and develop a team, with strong organizational and coordination skills