Marketing Operations Specialist - Adobe Marketo (Part-Time Contract)

Juvare is a SaaS company focused on operational resilience, critical incident management, and mission coordination. Our products serve state and local government, federal civilian and defense agencies, public and private healthcare organizations, and critical infrastructure operators. Our portfolio includes WebEOC Nexus, the Unified Command Platform, Juvare Exchange, Juvare AI, HealthSuite, CrisisTrack, and related workflow, intelligence, communications, and recovery solutions.

Juvare is seeking a responsive, detail-oriented Marketing Operations Specialist with strong Adobe Marketo expertise to support campaign execution, marketing automation, reporting, and ongoing platform maintenance.

This part-time role is ideal for someone who can translate marketing needs into reliable, well-designed programs that connect Marketo and Salesforce, maintain accurate tracking, and support timely campaign delivery.

Key Responsibilities

• Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows.

• Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression.

• Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients.

• Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.

• Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting.

• Help troubleshoot campaign, form, Salesforce sync, and tracking issues.

• Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo.

• Recommend practical improvements to campaign automation, reporting, and marketing operations processes.

• Implement and maintain GDPR-aligned marketing operations practices, including consent management, preference centers, suppression rules, and privacy request workflows, in partnership with Legal and Privacy teams.

Required Experience

• Demonstrated hands-on experience administering and building campaigns in Adobe Marketo Engage.

• Strong knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting.

• Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management.

• Experience implementing and troubleshooting UTM tracking.