Marketing Operations Specialist
- Compensation
- Not disclosed
- Location
- Gurugram, Haryana, India
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- 2–5 years in marketing operations, growth operations, or a closely related function — ideally within an e-commerce, marketplace, or DTC environment.
- Demonstrated ability to operate in both an execution mode (building, QAing, shipping) and a coordination mode (setting timelines, driving accountability, managing checklists) — and to switch fluidly b
- Hands-on experience with landing page tooling, analytics instrumentation (GA4, Amplitude, or equivalent), and UTM/tracking best practices.
- Basic familiarity with app store management sufficient to implement updates and run tests accurately; deep ASO expertise is not required as strategy is owned by the SEO lead.
- Experience building or managing a reviews program in partnership with a Customer Service function is a plus.
- Strong documentation instincts — writes clearly, keeps references current, and treats documentation as a first-class deliverable.
- Comfortable working across teams with divergent priorities; able to build credibility with CS, Product, and Engineering counterparts as readily as with Marketing
Full description
The Marketing Operations Specialist streamlines marketing coordination by developing process, driving operational excellence, and leveraging technology to enable efficient and impactful marketing execution — ensuring measurable data is captured to inform future efforts. This role is at the center for all marketing events and cross-functional execution.
The role operates in two distinct modes depending on the workstream. On owned surfaces — landing pages, app store optimization, and the reviews program — this person is the primary builder and executor, responsible end-to-end for implementation, QA, and reporting. On cross-functional marketing execution, the role shifts to coordination: setting timelines, building checklists, and holding the team accountable to the plan without necessarily doing the work itself.
Across both modes, the operating standard is the same: support operational needs through existing software and processes or developing new solutions, with a non-negotiable focus on ensuring that reporting exists, documentation is robust, and execution is flawless in testing.
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Cross-Functional Marketing Execution (Ringmaster)
Serve as the operational lead for all cross-functional marketing events and launches — setting timelines, building checklists, assigning responsible parties, and driving accountability through to completion.
Partner with Integrated Marketing to establish a shared execution calendar with clear ownership at each step.
Maintain checklists for all marketing execution tasks, ensuring each item has a named owner and a designated reviewer to reduce error rates.
Monitor checklist adherence across teams; update workflows as processes evolve and new surfaces are added.
Identify customer touchpoints that can increase engagement and LTV; document responsible parties for each touchpoint's ongoing update and maintenance.
Landing Page Strategy & Development
Build marketing-owned landing pages that serve the needs of the broader marketing team — campaign-specific pages, evergreen conversion surfaces, and test variants.
Establish reusable page frameworks and component standards to reduce build time and ensure consistency across all marketing-owned surfaces.
Instrument all pages with proper tracking, UTM structures, and analytics integrations; follow documented standards..
Review landing page performance with relevant stakeholders; establish automated or aggregated reporting that enables ongoing monitoring without manual effort in partnership with Data Analytics where pertinent.