Marketing Operations Specialist

Position Overview

The Marketing Support Coordinator supports the execution of marketing initiatives across Youth Athletes United’s brands, including Amazing Athletes, Soccer Stars, TGA, and Little Medical School. This role focuses on day-to-day marketing production, content coordination, campaign execution, and franchisee support to ensure marketing resources are delivered accurately, consistently, and on time.

Working closely with the marketing team, this position helps bring marketing plans to life by keeping projects on track, organizing resources, coordinating creative requests, and helping franchisees with their marketing needs. A love of sports and a passion for helping kids learn, play, and grow are always a plus!

Key ResponsibilitiesMarketing Execution & Content Support

• Prepare, format, and distribute recurring marketing communications, including newsletters, emails, and weekly franchisee updates.
• Assist with the execution of seasonal campaigns, public enrollment initiatives, retention campaigns, program launches, and promotional activities.
• Create and update marketing materials using existing templates, including flyers, email graphics, presentations, and digital assets.
• Coordinate content calendars and schedule social media content across brands.
• Adapt approved messaging and creative assets for different programs, audiences, and marketing channels.
• Support the development and distribution of marketing materials for camps, school partnerships, events, and other growth opportunities.

System-Wide Franchisee Communications

• Draft, coordinate approvals for, and distribute marketing communications to franchisees.

Marketing Resource Management

• Maintain organized, up-to-date marketing resources and develop or improve systems for managing and accessing materials as needed.

Franchisee Marketing Support

• Respond to routine franchisee marketing requests and help franchisees identify and access the appropriate resources.

• Assist with updates to marketing guides, playbooks, training materials, and platform instructions.
• Coordinate design requests, communicate project requirements, track revisions, and follow up on deliverables.
• Help franchisees implement approved marketing campaigns by preparing materials, sharing instructions, and coordinating deadlines.

Digital Marketing Support

• Support day-to-day content scheduling and publishing through social media management tools.
• Assist with routine updates to Google Business profiles and other digital marketing resources as directed.
• Identify and escalate website, platform, and publishing issues to the appropriate team member.