Marketing Performance Analyst

Positions are full-time and onsite (in-person) at our office in beautiful Fort Walton Beach, Florida.

Marketing Performance Analyst

Department: Marketing | Reports to: Director of Marketing | Target experience: 3-5 years

What You’ll Do

This is a marketing data analyst role within the Marketing Department, reporting directly to the Director of Marketing. You will own the measurement and reporting of marketing performance across the full customer funnel, from first touch through subscription and revenue.

Above all, you’ll bring a deep working understanding of how marketing actually works: what each channel is optimized for, why it matters at its stage of the funnel, and which levers to pull when the numbers move. You’ll analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral, and translate what you find into recommendations the marketing team can act on.

To do that well, you’ll build and maintain dashboards, manage customer segments and automation scenarios within our CDP, and query our data warehouse to pull the data behind your analysis. You’ll partner with Engineering, who own implementation and pipeline work, to make sure our instrumentation supports the questions the business needs answered. Your analysis flows directly to the Director of Marketing to inform strategy, resource allocation, and tactical adjustments across every marketing channel.

How You’ll Make an Impact

We are seeking a marketing-fluent, technically capable analyst who can turn fragmented data into a clear, unified picture of what’s driving growth and what isn’t. You’ll bring structure to our marketing measurement, close instrumentation gaps, and give leadership the confidence to make faster, smarter decisions. Your work will directly shape how we invest across channels, optimize our funnel, and scale a product that helps families navigate some of the hardest moments of their lives.

If you want to own the answer to whether our marketing is actually working, and not just whether the data pipes are connected, this role was built for you.

Key Responsibilities

Marketing Analysis & Strategy Support

Maintain a deep working understanding of all marketing disciplines (social media, public relations, SEO, content strategy, digital advertising, email/lifecycle, and website) so your analysis and recommendations account for how each channel operates, what it’s optimized for, and how it contributes to full-funnel performance.

• Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels; apply and maintain multi-touch attribution beyond GA4 last-click.