Marketing & Program Manager

Major Responsibilities:

• Create and articulate market strategies for Commercial Vehicle Products

• Develop and oversee social media, advertising, and promotional initiatives

• Design marketing materials and sales support documentation

• Assist with new program and product development activities

• Leads the market intelligence data collection efforts

• Conduct market analysis and perform competitor benchmarking

• Analysis of market to discover concerns, opportunities, and to define improvement needs.

• Establish and manage customer service operations

• Responsible for developing and presenting business cases for new business development activities.

• Provides input into the development of marketing strategies

• Actively participates as a key member of the Sales team. Responsible for setting the vision, strategy and objectives for commercial vehicle market.

• Develops and manages the annual marketing and business plan.

• Develops and coordinates the timing and implementation of detailed market and sales plans to support new products.

• Responsible for managing marketing budget.

• Responsible for overall market share growth.

• Builds and maintains relationships with OEM customer counterparts.

• Collaborate with OEMs and customers in product planning processes

• Supports continuous improvement ideas

Qualifications:

• Bachelor’s degree in Engineering / Marketing / Business required, MBA preferred

• Computer literacy with Windows environment

• Ability to handle multiple projects at the same time

• Excellent presentation, written and verbal communication skills

• Excellent leadership skills

• Negotiation skills

• Able to participate effectively in a team

• Self-motivated with good organization and planning skills

• Must have good people skills and be able to develop good working relationships with the customers, distributors, sales group, staff, etc.

• Able to act independently, efficiently, and ability to close open issues. Results oriented

• Travel when required

• Problem solving skills required