AscentPro
Marketing Specialist
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Marketing, Business, or related field (Master's preferred).
- Proven experience as a Marketing Specialist or in a similar marketing role.
- Strong understanding of digital marketing strategies, tools, and techniques in the Philippines.
- Proficiency in content creation, copywriting, and editing.
- Familiarity with social media platforms, email marketing, and digital advertising.
- Data-driven mindset with the ability to analyze and interpret marketing data.
- Excellent communication skills, both written and verbal. Comprehending Mandarin is a plus.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proficiency in marketing software, application, analytics tools, and Microsoft Office Suite.
Full description
Position Overview:
We are seeking a talented and creative Marketing Specialist to join our team. The Marketing Specialist will play a pivotal role in developing and executing marketing strategies to promote our products/services, enhance brand awareness, and drive customer engagement. This role requires a passion for marketing, strong communication skills, and the ability to collaborate with cross-functional teams.
Responsibilities:
- Marketing Strategy:
- Contribute to the development of comprehensive marketing strategies aligned with company goals and objectives.
- Research market trends, customer preferences, and competitive landscape to inform strategy development.
- Create compelling and engaging content for various marketing channels, including social media, website, blogs, and email campaigns.
- Develop content that showcases the value and benefits of our products/services to the target audience.
- Manage digital marketing campaigns, including pay-per-click (PPC), search engine optimization (SEO), and social media advertising.
- Monitor campaign performance, analyze metrics, and optimize strategies for maximum ROI.
- Manage and maintain the company's social media presence across platforms, crafting engaging posts and responding to audience interactions.
- Build and execute social media calendars to ensure consistent and relevant content delivery.
- Conduct market research to identify customer needs, preferences, and industry trends.
- Use research findings to refine marketing strategies and tailor messaging to target audiences.
- Assist in planning and coordinating marketing events, trade shows, and promotional activities.
- Collaborate with internal teams to ensure seamless execution and effective promotion.
- Work closely with design, sales, and product teams to align marketing efforts with overall business objectives.
- Provide input on product positioning, messaging, and branding.
- Monitor and analyze marketing campaign performance, website traffic, and other relevant metrics.
- Prepare regular reports to share insights and recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field (Master's preferred).
- Proven experience as a Marketing Specialist or in a similar marketing role.
- Strong understanding of digital marketing strategies, tools, and techniques in the Philippines.