Marketing Specialist (Backend & Digital Ads)

Job Title: Marketing Specialist (Backend & Digital Ads)
Work Hours: Full-Time (40 hours/week)
Schedule/Timezone: Monday to Friday, 9:00 AM – 5:00 PM EST
Pay: $8.00 - $15.00/hr USD

Overview
Are you a results-oriented digital marketer skilled at executing targeted paid ad campaigns, driving search engine visibility, and building robust backend marketing systems?
We are partnering with a fast-growing digital marketing agency dedicated to scaling client revenue through direct media spend and data-driven sales infrastructure. Built on a culture of technical execution, continuous growth, and operational accountability, the company specializes in delivering high-ROI marketing solutions for US-based businesses. In this remote role, you will focus on core backend campaign execution—managing paid ad platforms, driving local and organic SEO, and setting up campaign architecture to deliver measurable growth for client accounts.

Key Responsibilities

• Lead end-to-end setup, profile optimization, and daily account management for Google - Business Profiles to drive maximum local search visibility (Top Priority).
• Oversee and optimize Google Local Service Ads (LSA) campaigns using platform best practices to maximize high-intent lead generation (Top Priority).
• Execute hands-on daily Google Ads account operations, including navigation, structural setup, and routine campaign maintenance.
• Apply tactical decision-making around CPC bidding, budget allocation, and campaign strategy to optimize advertising spend.
• Execute search engine optimization strategies, technical SEO, and ongoing site optimizations.
• Build, launch, and manage digital advertising campaigns across various platforms.
• Perform backend marketing setup, technical campaign development, and workflow infrastructure maintenance.
• Generate and compile comprehensive monthly performance reports for client review.
• Collaborate on client growth initiatives to maximize recurring revenue through direct media spend and conversion infrastructure.
• Transition into client-facing discussions, reporting calls, and campaign presentations over time.

Must-Have Requirements

• Proven ability to work independently and manage deliverables with minimal supervision.
• Strong written and verbal English communication skills.
• 3+ years of experience working directly with US-based companies or agency client portfolios.
• Results-oriented mindset with a proactive, self-starter approach to continuous growth and optimization.
• Deep hands-on proficiency with Google Business Profile setup, management, and optimization.
• Proven experience launching, optimizing, and scaling Google Local Service Ads (LSA) campaigns.
• Solid technical understanding of Google Ads account structure, CPC bidding strategies, and paid search execution.

Nice-to-Have Requirements

• Bilingual fluency in spoken and written English and Spanish.
• Prior experience managing or supporting Spanish-speaking client accounts.

Why Join Us?
This position offers an excellent remote opportunity to apply and grow your digital marketing skills with a stable, US-focused client base. You will benefit from structured onboarding for client reporting processes, continuous professional development, and a clear career path to take on client-facing leadership roles as you succeed. If you take pride in technical accuracy, campaign performance, and tangible ROI, we would love to welcome you to the team.

Location: Remote - GMT-06:00 to GMT-04:00

Skills required for this job:

• Google Ads
• Google Ads Marketing
• Google Business Profile