Marketing Specialist

Responsibilities but not limited to:

• Lead the entire lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting

• Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition

• Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic

• Build full-funnel, 360 degree marketing strategies for product launches

• Execute and optimize Google and Meta ad campaigns for maximum performance

• Analyze KPI's to generate actionable insights that enhance targeting and creative strategies

• Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation

• Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance

• Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability

Qualifications / Skills:

• 3 - 5 years of proven experience in marketing, with a strong portfolio of successfully managed events and digital campaigns

• Hands-on experience with Google Ads Manager and Meta Business Suite. Ability to set up tracking, analyze metrics (CTR, ROAS, CPA), and provide data-led reports

• Strong ability to create professional proposals and marketing plans from a blank canvas

• Demonstrated ability to own projects from "A to Z" with minimal supervision

• Proactive attitude, excellent communication, and the ability to collaborate with cross-functional teams (Purchasing, Store Operations, etc.)

• Willingness to travel to various store locations as needed for on-site support and research

• Bilingual in Korean and English preferred

Benefits:

• Health, Dental & Vision insurance / EAP (Employee Assistance Program) per company policy

• 401 (k) Retirement Plan with up to 5% match per company policy

• Life Insurance and AD&D (Accidental death & Dismemberment) per company policy

• BTA Insurance (Business Travel Accident Coverage)

• Company provided lunch

• Paid-time off (PTO) and Paid Holidays per company policy

• Celebration & Condolence Benefits per company policy

• Smart Card: Earn additional 4 points to the standard $1 = 1 point