Marketing specialist- Tunis

Founded in 2004, Axe Finance is a global market-leading software provider focused on credit risk automation for lenders looking to provide an efficient, competitive, and seamless omnichannel financing journey. Axe Finance developed Axe Credit Portal (ACP), a future-proof AI-driven solution to automate the entire credit lifecycle from KYC to servicing including origination, credit scoring, and automatic decision-making. ACP is a multi-segment digital lending solution covering not only Retail, Commercial, Corporate, FIs, and Sovereign segments but also other specific types of lending such as embedded financing, and Islamic finance.

Joining Axe Finance is to become part of a fast-growing fintech company with a footprint in 32 countries and more than 60,000 users of our technology around the globe.

We are currently seeking to hire an experienced Marketing Specialist who combines hands-on B2B campaign expertise with strong graphic design skills to support our international growth. Joining a well-established international marketing team, you will have the opportunity to work alongside experts across multiple marketing disciplines while contributing to high-impact global initiatives.

In this role, you will be responsible for campaign execution and visual content creation, from paid media and HubSpot automation to webinars and podcasts. Collaborating closely with Sales, Content Marketing, Product Marketing, and other marketing team members, you will turn complex topics into engaging materials and measurable commercial opportunities.

KEY RESPONSIBILITIES

• Execute B2B demand generation campaigns across regions and target markets.

• Manage LinkedIn Ads, campaign budgets, targeting, optimization, and performance tracking.

• Build and optimize HubSpot campaigns, workflows, lead nurturing journeys, and lead scoring processes.

• Design marketing assets including brochures, case studies, presentations, social media content, and event materials.

• Create engaging visual content, infographics, and campaign creatives while ensuring brand consistency.

• Coordinate webinars and podcasts, including promotion, registration, delivery, and content repurposing.

• Support events and transform product, client, and thought leadership content into marketing campaigns.

• Analyze campaign, CRM, and funnel performance data and provide actionable recommendations.

• Collaborate closely with Sales, Product Marketing, Content Marketing, and external partners.

• Deliver high-quality marketing initiatives that drive qualified leads, engagement, and pipeline growth.

CANDIDATE PROFILE & REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Design, Business, or a related field.

• Minimum 4 years of experience in B2B marketing, combining demand generation and graphic design.

• Strong portfolio showcasing campaign assets, marketing collateral, presentations, and visual content.

• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), PowerPoint, and Canva.

• Hands-on experience with LinkedIn Ads, campaign management, and marketing automation tools such as HubSpot.

• Strong understanding of B2B sales funnels, lead nurturing, campaign attribution, and CRM best practices.

• Ability to analyze marketing performance data and translate insights into actionable recommendations.

• Excellent verbal and written communication skills in English and French.

• Highly organized, proactive, collaborative, and able to manage multiple projects simultaneously.

• Experience in fintech, SaaS, banking software, webinars/podcasts, or international marketing environments is a strong advantage.

WHAT WE OFFER

• A competitive financial package

• Flexible work setup focused on results

• Fast-learning environment with opportunities for growth and evolution

• A culture that values sharp thinking, innovation, and autonomy

• Regular collaborations, tie-ups, and activities that expand perspective and skills

START DATE: ASAP

APPLICATION: Please attach a portfolio or links to relevant design work and where possible, share examples of campaigns you managed and the results achieved.