Marketing Specialist

Summary/Objective

The Marketing Specialist supports Ute Mountain Casino Hotel by driving guest engagement through dynamic event planning and social media management. This role is responsible for coordinating and executing on-property events, promotions, and community activities while maintaining an active, creative, and professional presence across digital platforms. By producing engaging content, monitoring campaign performance, and assisting with departmental initiatives, the Marketing Specialist ensures the casino’s brand is consistently represented, visible, and aligned with regulatory standards.

Key Accountabilities­

Event Planning & Execution

Plan, coordinate, and execute on-property and off-site events such as concerts, tournaments, community outreach, and special promotions. Oversee setup, logistics, staffing, timelines, and prize fulfillment to ensure smooth operations and memorable guest experiences.

On-Site Event Leadership

Serve as the on-site lead during events by coordinating staff assignments, managing day-of logistics, resolving real-time issues, and engaging with guests to represent the brand professionally.

Social Media & Content Creation

Manage UMCH’s social media presence by developing and scheduling posts, responding to guest interactions, and capturing photos and videos for use across digital platforms. Create content that reflects brand standards while actively seeking opportunities to grow audience reach and engagement.

Digital Campaigns & Database Management

Develop, schedule, and monitor SMS and email campaigns to promote events, property amenities, and player engagement. Maintain accurate and compliant guest databases in partnership with IT and Players Club teams to ensure targeted, effective communications.

Analytics & Continuous Improvement

Track performance of campaigns, events, and social media efforts by reviewing engagement metrics, open rates, and participation. Use insights to refine strategies, improve ROI, and strengthen the effectiveness of marketing initiatives.

Cross-Department Collaboration

Work closely with Slots, Table Games, Hotel/RV, Sportsbook, Bingo, and Food & Beverage departments to gather promotional details, support department-specific campaigns, and ensure seamless communication across the property.

Guest Engagement & Public Relations

Represent the casino brand in guest-facing and online roles, including event hosting, winner announcements, guest interactions, and public messaging. Deliver a consistent and welcoming brand voice across all platforms.

Administrative & Team Support

Assist the Marketing Department with proofreading, scheduling, maintaining marketing calendars, prize documentation, and contributing to planning sessions and creative discussions.