Marketing Team Lead (with Media Planning Experience)
- Compensation
- Not disclosed
- Location
- Quezon City, Metro Manila, Philippines
- Work setup
- Not specified
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- Minimum of 4+ years of marketing experience, including campaign strategy and execution.
- At least 2 years of leadership or team management experience.
- Proven experience managing campaigns for US-based clients.
- Hands-on experience in media planning, media buying, and advertising budget management.
- Strong understanding of digital marketing channels, audience targeting, and performance metrics.
- Experience managing paid media platforms including Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
- Strong analytical skills with the ability to interpret marketing and media performance data.
- Excellent client-facing, communication, presentation, and stakeholder management skills.
- Proficiency in marketing, analytics, and CRM platforms.
Full description
Position Summary
We are seeking an experienced and results-driven Marketing Team Lead to oversee and drive integrated marketing initiatives for US-based clients. The ideal candidate will lead a team of marketing professionals, develop and execute data-driven marketing strategies, manage client relationships, and ensure the successful delivery of campaigns that drive brand awareness, lead generation, customer acquisition, and revenue growth.
This role requires strong expertise in digital marketing, media planning and buying, campaign analytics, budget management, client leadership, and team development. The successful candidate will have a deep understanding of the US market and experience managing multi-channel marketing campaigns across paid, owned, and earned media channels.
Key Responsibilities
Leadership & Team Management
- Lead, mentor, and manage a team of marketing specialists, coordinators, and content creators.
- Set team goals, monitor performance, and provide ongoing coaching and development.
- Conduct regular team meetings, performance reviews, and training sessions.
- Foster a culture of accountability, collaboration, and innovation.
Client Management
- Serve as the primary point of contact for assigned US clients.
- Build and maintain strong client relationships through regular communication and strategic consultation.
- Understand client goals, business objectives, and target audiences to develop effective marketing strategies.
- Present campaign results, insights, and recommendations to clients.
Marketing Strategy & Campaign Execution
- Develop and implement comprehensive marketing strategies tailored to client objectives.
- Manage multi-channel marketing campaigns, including:
- Digital Advertising (Google Ads, Meta Ads, LinkedIn Ads)
- Email Marketing
- Social Media Marketing
- Content Marketing
- SEO & Local SEO
- Marketing Automation
- Ensure campaigns are delivered on time, within scope, and within budget.
Performance Analytics & Reporting
- Monitor and analyze campaign performance using marketing and analytics tools.
- Track KPIs such as lead generation, conversion rates, ROI, website traffic, and engagement metrics.
- Prepare and present monthly and quarterly performance reports to clients and leadership.