Media Account Manager

The Social Department consists of strategic talents & agency guardians that utilize data driven
marketing insights to optimize brand performance and campaigns. They constantly build new ways to
solve problems & identify opportunities that would create solutions that would matter to their brands &
its consumer.

As a transitioning department, this document should evolve into its final form; and as an interim, will be
the guide for 2023.

Position: Media Account Manager

Department: Social Department
Reporting Line: Social Director

• Business Development Performance Marketing Strategy

• Business Unit Execution Management

• People & Stakeholder Management

• Company Culture Fit & Culture Addition

Business Development Performance Marketing Strategy

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Project Management: Serve as point person in project and account management on all media accounts of the Social Business Unit

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New Business Prospecting: Together with the Social Director, Associate Media Director, and

other verticals, create value by providing strategic recommendations in solving the media and performance

objective of the brief; and supporting the bid or pitch team in finalizing the proposal.

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Organic Business Growth: Together with the business-owners of the account, create value by providing
strategic recommendations in solving the media and performance objective of the brief, and supporting
the team in creating initiatives that may grow the brands business objective, and in effect grow the billing

of the brand for the firm;

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Performance Marketing Strategy: Co-author the agencys unique POV on performance marketing in

collaboration with the Social Director and Associate Media Director

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Thought Leadership: Represent the Agencys point of view in the talents field of expertise via

external and internal thought leadership programs.

Business Unit Execution Management.

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Contribute in the development of the business units strategy in delivering brand growth, agency-revenue,
people-development, and resource management. This strategy is aligned, and enhances the agency-wide
strategy set-forth by the Executive Committee;

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Contribute in delivering the Business Units revenue targets;

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Be able to spot emerging technologies / platforms / behavior / modes of communication that

would provide strategic digital solutions that the brand should/must be in and for potential rollout to Agency in
creating new product offerings.

People & Stakeholder Management

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Responsible in representing Propel Manilas management in making sure talents understand the agencys
strategic objectives, in executing business strategies and tactics, policies and regulations, Culture
programs, and delivery of financial targets;

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Co-Lead in developing client relationships, maintaining and enriching connections with clients key
divisions

Company Culture Fit & Culture Addition

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Co-Responsible in making the team and colleagues embrace and live by the culture of the agency what
we believe in, what we stand for, and how we do things.

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Be the ambassador of the agency culture by living it every day in the agency.
Key Skills and

Requirements:

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Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work;

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Determined Leadership, perpetual pursuit of purpose and excellence;

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Articulate to communicate clear thoughts and more importantly, directions;

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Strategic in its identification of problems, approaches or solutions;

Technical Experiences:

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Performance Strategy, Planning & Execution

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Performance Tools;

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Analytics Tools;

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Analytics Report

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Digital Properties Social, Non-Social, 1:1 Properties like Email & Chat;