Media Buyer/Data Analyst
Data Analyst/Media Buyer role focusing on analyzing advertising data and managing media buying on Meta and TikTok platforms. The role involves making data-driven decisions, managing significant ad spend, and scaling performance for a US-based DTC health and wellness brand.
- Compensation
- $3K / mo
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Contract
- Experience
- Not specified
- Category
- Data analytics
- Posted
Skills
Must have
- Strong background in data analytics and media buying
- Experience with significant advertising spend and large amounts of data
- Strong Meta and/or TikTok advertising experience
- Strong analytical and problem-solving skills
- High-spend digital marketing experience
- Working knowledge of AI tools
- Understanding of bots, databases, and basic data/automation workflows
Nice to have
- E-commerce experience
- Several years of relevant experience
Full description
Media Buying / Data Analyst
About Zabota:
Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world.
About Our Client
Our client is a well known U.S.-based direct-to-consumer health and wellness brand focused on making everyday wellness simple, accessible, and enjoyable.
The company offers a growing range of vitamin and wellness gummies designed around popular wellness needs, including hair, skin, nails, immune support, and overall health. Its products are primarily sold to customers across the United States.
The company has built a strong online presence and relies heavily on digital marketing and performance advertising to acquire and grow its customer base. As the business continues to scale, advertising spend is increasing significantly, creating an opportunity for a strong analytical media buyer to have a major impact on growth.
You will join an existing team of successful media buyers and analysts and help take on additional advertising volume as the company continues to scale.
About the Role
This is a Data Analyst / Media Buyer role, with analytics as the primary focus.
You will analyze large amounts of advertising data while also actively managing media buying. You will be responsible for making data-driven decisions, managing significant ad spend, and helping scale performance across Meta and TikTok.
This is not a reporting-only role. You will directly participate in media buying and be accountable for advertising performance and spend.
Responsibilities
- Manage and optimize significant advertising spend across Meta, TikTok, and other platforms.
- Analyze campaign and performance data to identify opportunities and issues.
- Make data-driven decisions around optimization, allocation, and scaling.
- Execute media buying decisions directly.
- Monitor key performance metrics and campaign performance.
- Participate in decisions around creative performance without owning creative production.
- Work with databases and large datasets.
- Use AI and basic data/automation tools to improve efficiency.
- Help scale advertising while maintaining strong performance.
Qualifications
- Strong background in