Media Buyer (Google Ads | Home Services Vertical)
- Compensation
- Not disclosed
- Location
- Gurgaon, India
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- 3+ years of hands-on experience in Google Ads / PPC / Performance Marketing / Media Buying.
- Proven experience managing Home Services lead-generation campaigns.
- Strong hands-on knowledge of Google Search Ads, keyword targeting, match types, negative keywords, bidding strategies, conversion optimization, and campaign scaling.
- Strong understanding of CPL, CPA, CPC, CTR, CVR, ROAS, ROI, and lead-quality metrics.
- Experience managing sizable performance marketing budgets with clear accountability for results.
- Strong understanding of conversion tracking and campaign attribution.
- Ability to analyze search terms, campaign data, competitor activity, and performance trends to make data-driven decisions.
- Strong understanding of location/GEO-based campaign optimization.
- Ability to identify underperforming campaigns quickly and execute corrective optimization strategies.
- Experience with Google Ads Editor, Google Analytics/GA4, and reporting/analytics tools will be an advantage.
- Strong analytical, communication, reporting, and stakeholder-management skills.
- Ability to work in a fast-paced, performance-oriented environment and take end-to-end ownership of campaign outcomes.
Full description
vCommission Media is a Leading Global Affiliate Marketing Network, delivering performance on web and mobile to worldwide advertisers through a growing network of over 100K+ affiliates. With presence in India, Singapore, UAE, UK, and USA, vCommission empowers meaningful digital growth across multiple verticals — Ecommerce, Travel, Utility, LeadGen IN, LeadGen & PPC US, and India COD Ecom.
We are looking for an experienced Manager – Media Buyer (Google Ads | Home Services Vertical) to join our Ad Operations team in Gurgaon. The ideal candidate will have 3+ years of hands-on Google Ads experience, with strong exposure to performance-driven campaigns in the Home Services vertical.
The role requires someone who can independently manage, optimize, and scale paid search campaigns while maintaining lead quality, acquisition costs, and profitability.
- Plan, launch, manage, and scale Google Ads campaigns for Home Services with a strong focus on lead generation and profitability.
- Manage Search and other relevant Google Ads campaign formats based on campaign objectives.
- Conduct in-depth keyword research, search-term analysis, competitor analysis, and negative keyword optimization.
- Build and continuously optimize campaign structures, ad groups, keywords, bidding strategies, ad copies, extensions/assets, targeting, and landing-page alignment.
- Manage campaigns across different locations/GEOs and optimize performance based on geographic trends.
- Monitor key performance metrics including CPL, CPA, CPC, CTR, conversion rate, lead volume, lead quality, ROAS, and ROI.
- Analyze campaign performance daily and identify opportunities to improve conversion volume and reduce acquisition costs.
- Scale winning campaigns, keywords, GEOs, and audience segments while controlling budget efficiency.
- Develop and test new ad copies, keyword strategies, landing-page approaches, and bidding strategies.
- Monitor lead quality and work closely with relevant internal teams to improve downstream campaign performance.
- Troubleshoot campaign delivery, tracking, attribution, conversion, policy, and performance issues.
- Maintain accurate campaign reports and communicate performance insights, risks, and optimization plans to stakeholders.
- Stay updated on Google Ads policies, bidding changes, platform updates, and competitive trends within the Home Services ecosystem.