Media Buyer - Paid Media (Non-Amazon Channels)

Triquetra Health is hiring an in-house Media Buyer to own paid media across all non-Amazon channels. You will manage buying across Meta, Google, and TikTok, and stand up new platforms — Reddit, Pinterest, X, and others — as we determine where to invest next.

This is a hands-on role. We are bringing paid media in-house so that daily spend decisions are made by someone inside the business who knows our products and our economics. You will build and run campaigns, manage spend within approved budgets and profitability guardrails, own the testing pipeline, and report channel performance to leadership.

We are looking for a performance marketer who thinks in contribution margin, not just ROAS — someone who cuts unprofitable spend quickly, scales what works faster, and supports every decision with the math.

Essential Functions

Channel strategy and budget

• Partner with the Shopify lead to set channel- and product-level spend thresholds, and manage each product within its threshold..

• Allocate spend across non-Amazon channels within approved budgets and agreed guardrails, tied to revenue and margin goals..

• Evaluate new platforms, recommend which to test, design the test, define success and discontinuation criteria, and report results on a defined timeline..

Campaign execution and optimization

• Build, launch, and manage campaigns end to end..

• Manage audiences, bidding, budgets, placements, and creative rotation daily..

• Identify performance issues early — frequency, saturation, creative fatigue, rising CPAs — and act before budget is wasted..

Performance and profitability

• Hold every campaign to CPA guardrails by product, with defined targets and hard caps that trigger action..

• Manage to MER, ROAS, and 3-month LTV:CAC depending on the product and the channel’s role..

• Own the contribution-margin view: protect profitable revenue and cut the spend running above guardrail..

Creative partnership and testing

• Maintain a continuous test pipeline with the creative team and the performance-creative lead..

• Run a disciplined testing cadence with defined budgets, discontinuation criteria, and scale thresholds..

• Translate in-platform results into clear creative direction, and move budget from underperforming to performing assets..

Creator commerce and cross-channel coordination

• Coordinate paid media with the Creator Commerce team and its attribution model..