Modern Trade Manager

Our client is seeking a results-driven Modern Trade Manager to lead and grow our business within the Modern Trade (MT) channel across Ghana. The successful candidate will be responsible for driving sales, managing key accounts, developing customer relationships, leading a sales team, and executing trade strategies to meet business targets. If you are passionate about FMCG, have strong leadership and negotiation skills, and enjoy building customer-centric strategies, we’d love to hear from you.

Key Responsibilities

Sales & Revenue Management

• Achieve monthly, quarterly, and annual sales and collection targets.

• Set and monitor sales targets for team members and key MT accounts.

• Ensure timely billing, delivery, and collection aligned with agreed credit terms.

• Drive business growth through customer acquisition and retention in the MT space.

Customer Development & Market Expansion

• Develop and manage strong relationships with new and existing modern trade customers.

• Expand customer base and increase numeric distribution across key locations.

• Conduct regular visits to outlets to ensure execution excellence and detect any trade irregularities.

• Monitor stock freshness and take preventive actions against expiries and damages.

Team Leadership & Operations

• Lead, train, and motivate the modern trade sales team to achieve set goals.

• Design performance improvement plans for underperforming team members.

• Ensure compliance with company policies, systems, and sales processes.

• Oversee the execution of trade promotions in line with company and principal expectations.

Reporting & Strategy

• Monitor competitor activity and provide timely market insights.

• Prepare and submit sales reports, collection updates, and promotional summaries.

• Collaborate with principals and internal teams to align on expectations and execution.

Requirements

• A university degree in any field; a certification in Sales Management is an added advantage.

• Minimum of 4–5 years of experience in sales, preferably in FMCG or retail.

• Proven track record in managing key accounts and sales teams.

• Strong leadership and team management skills.

• Excellent communication, presentation, and negotiation abilities.

• Ability to think strategically and solve problems under pressure.

• Sound knowledge of the Ghanaian retail landscape and MT channels.

• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Benefits

• Opportunity to lead growth in a key distribution channel

• Collaborative and fast-paced work environment

• Professional development and learning opportunities