Motion Graphic Designer

About the job

Company

Together Hospitality

Location: Pune, on-site

CTC: 4-6LPA, negotiable

Experience: 2-4yrs

About the role

The Motion Graphic Designer owns how TH brands move on Instagram. You work across five distinct brands, each with its own visual world, its own audience, and its own way of moving. Elephant & Co does not move like Cobbler & Crew, and neither moves like Juju, Gather, or Izipizi St. You hold all five motion identities in your head and never let them bleed into each other. You think in hooks, pacing, rhythm, and sound, because you understand that on Instagram the first two seconds decide everything. You are formally trained, you understand the principles behind what you do rather than just the buttons, and you bring real taste and real intelligence to every brief. You are fast enough to keep up with a busy content calendar and good enough that the work never feels like it was made quickly.

Requirements

RequirementsReels & motion content

• Design and edit all motion-led creatives across all 5 brands - reels, animated stories, motion graphics, title sequences, reel covers, kinetic typography, and any motion asset the content calendar requires

• Work from briefs provided by the Creative Director and Digital Strategists - execute the visual direction faithfully and bring real motion craft to every execution

• Build reels with strong hooks, intentional pacing, and retention logic - the first two seconds must earn the rest of the watch

• Use transitions, text overlays, and effects with purpose - never to show off, always to serve the message

• Work at pace - the content calendar moves quickly and multiple briefs run in parallel. Turnaround times must be met without compromising quality

• Iterate on feedback quickly and constructively - improve the work without needing to be asked twice

Communication design in motion

• Understand the communication objective behind every brief before opening the timeline - is this building awareness, promoting an event, launching a menu, driving footfall, or building brand identity? The edit follows from the objective, not the other way around

• Apply communication hierarchy to motion - what the viewer reads first, second, and third should be a designed decision, not an accident of where a caption landed

• Understand how people actually consume content on Instagram - sound on versus sound off, thumb-stopping entry frames, the rhythm of a feed scroll - and design for it

• Know the technicalities that affect communication in motion - text legibility at small sizes and at speed, safe zones for UI, contrast, how pace affects comprehension, how a cut lands emotionally