Narrative & Content Strategist
- Compensation
- Not disclosed
- Location
- Palmetto, FL, US
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 5+ years
- Category
- Technical writing
- Posted
Skills
Must have
- 5+ years of experience in brand strategy, messaging strategy, content strategy, copywriting, communications, brand journalism, creative strategy, ora relateddiscipline.
- Bachelor’sdegree in communications, journalism, copywriting, or a related field is a plus.
- Demonstrated experience developing messaging architecture, positioning frameworks, value propositions, or campaign narratives.
- Strong understanding of marketing funnels and how messaging should evolve throughout the customer journey.
- Exceptional copywriting and editing ability.
- Experience writing or directing copy across multiple formats, including advertising, landing pages, email, web, brand content, executive communications, and long-form storytelling.
- Strong understanding of direct-response principles without relying on exaggerated or manipulative messaging.
- Ability to translate complicated products or ideas intolanguagethat is clear, compelling, and memorable.
- Strong customer-insight instincts and experience translating qualitative research into messaging.
- Experience developing customer stories, case studies, testimonials, or narrative proof.
- Excellent interviewing skills.
- Strong editorial judgment around claims, substantiation, and factual accuracy.
- Ability to provide constructive creative direction to writers and other content contributors.
- Comfort working with senior executives and cross-functional leaders.
- Ability to move between strategy and execution—you should be willing to build the framework and rewrite the headline.
- Strong understanding of how Brand, Communications, Marketing, ORM, and Content should reinforce one another.
Full description
Job Title: Narrative and Content Strategist
Employment Type: Full-Time, 40 hours/week
Reports to: Communications Manager
FLSA Status: Exempt
Position Type: In-person
Who We Are
SurgeU is a mission-driven parent company overseeing a family of brands, including Life Surge, focused on faith-based business education and empowerment. One of the fastest-growing organizations in the country, Life Surge/SurgeU exists to inspire, train, and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.
We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!
Opportunity:
SurgeU is looking for a Narrative & Content Strategist who can help define not only what we say, but how we frame the story of SurgeU across the entire customer journey. This is not simply a content-production role. It is a strategic messaging role sitting at the intersection of brand, communications, marketing, reputation, conversion, and customer experience.
You will help build and maintain the messaging architecture that connects the SurgeU brand to every major touchpoint. This starts with the first ad someone encounters, to the landing page they visit, to the communications they receive after enrolling, to the stories and proof they encounter when they research us online.
Responsibilities:
- Helping develop and maintainSurgeU’soverarching messaging architecture, including brand narrative, positioning, value propositions, key messages, proof points, objections, audience-specific framing, and language hierarchy.
- Translating high-level brand positioning into practical messaging that can be used throughout the customer funnel.
- Defining how SurgeU’s core narrative evolves from awareness to consideration to enrollment to student experience to advocacy.
- Developing messaging frameworks for different audiences, products, offers, and stages of customer awareness.
- Working with Growth and Marketing teams to help shape the copy strategy behind advertising, landing pages, lead-generation funnels, nurture communications, webinars, offers, and conversion moments.
- Partnering with Creative to ensure campaigns begin with a strong strategic message, not simply an asset request.
- Helping translate product features into clear customer benefits, emotional outcomes, and differentiated value propositions.