National Beverage Corp. - Social Media Specialist

Job Overview

The Social Media Specialist will serve as a key member of the Digital Marketing team, supporting the day-to-day execution of social media programming across National Beverage Corp.’s key brands. This is a hands-on role focused on social content creation, community management, campaign support and consumer engagement.
Working closely with the Social Media Manager and broader Digital Marketing team, this position will help bring the brand to life across social platforms through engaging, relevant and timely content. The Social Media Specialist will support the execution of the team’s social strategy and programming, while also bringing forward new ideas, trends and opportunities for the brand.
The ideal candidate is highly engaged with social media, understands current trends and platform culture, has strong organizational skills and is comfortable creating content both behind and in front of the camera when needed.

Essential Duties and Responsibilities

Support the Social Media Manager with the day-to-day execution of the brand’s social media strategy and programming.
Assist with the development and execution of social media content calendars across key platforms, including Instagram, TikTok, Facebook and emerging platforms.
Create engaging, social-first content including short-form video, photos, Stories, Reels and TikToks, with a strong focus on developing timely and relevant content for TikTok.
Monitor social media trends, conversations, sounds, formats and emerging opportunities and identify ways the brand can participate.
Manage day-to-day community engagement across social platforms, including monitoring comments, messages, mentions and tagged content.
Identify, aggregate and organize user-generated content (UGC) for potential use across brand social channels.
Proactively identify opportunities to engage with consumers, creators, brands and relevant cultural conversations.
Support social media giveaways, surprise and delight initiatives and other consumer engagement programs, including execution, winner communication and fulfillment coordination.
Provide hands-on support for social initiatives as needed, including organizing, packing and preparing product, giveaways and promotional materials for shipment or distribution.
Support the College Ambassador Program as needed, including assisting with content coordination, communicating with student ambassadors and providing organizational support for program initiatives.
Support social media campaigns, product launches, partnerships and other Digital Marketing initiatives.
Assist with publishing and scheduling approved social content across platforms.
Travel to select brand events and activations as needed to capture content and provide real-time social coverage.
Monitor content performance and assist with weekly and campaign-specific social media reporting.
Help identify high-performing content, trends and consumer insights that can inform future social programming.
Maintain a strong understanding of each brand’s voice, visual identity and social media guidelines to ensure consistency across content and consumer interactions.
Work closely with the Social Media Manager and broader Digital Marketing team to execute social programming and support department priorities.
Stay current on social platform updates, new features, best practices and emerging social media trends.
Other duties as assigned by Supervisor.

Minium Qualifications

Bachelor’s degree in Marketing, Communications, Media, Public Relations or a related field preferred, or equivalent relevant experience.
Approximately 2–3 years of experience in social media, digital marketing, content creation or a related field.
Strong understanding of major social platforms, particularly Instagram and TikTok, including platform trends, features and best practices.
Experience creating social-first content, particularly short-form video.
Comfortable filming and capturing content using a smartphone and other basic content creation tools.
Strong understanding of social media trends and the ability to quickly identify relevant opportunities for a brand.
Strong written communication skills with the ability to adapt messaging to a brand’s social voice.
Experience with community management and engaging directly with consumers on behalf of a brand preferred.
Knowledge of social media publishing, monitoring and reporting tools.
Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and logistical details simultaneously.
Self-motivated, proactive and comfortable working in a fast-paced, hands-on environment.
Strong communication and interpersonal skills.
Collaborative, able to take direction and willing to jump in and support the team as needs arise.