movadogroup
National Sales Manager, India Wholesale
- Compensation
- Not disclosed
- Location
- Bangalore, India
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Sales
- Posted
Skills
Must have
- Bachelor's degree in Business, Marketing, Sales, or a related field; an MBA or equivalent qualification is preferred.
- 12+ years of progressive experience in sales, with significant experience managing Trade, Wholesale, Distribution, Dealer, or similar B2B sales channels. Proven track record of delivering revenue grow
- Strong experience in managing distributor, wholesaler, dealer, and key account relationships.
- Demonstrated ability to develop and execute national sales strategies and annual business plans. Strong commercial acumen with experience in pricing, margins, negotiations, trade terms, and business p
- Experience leading and developing high-performing sales teams across multiple regions. Strong analytical and data-driven decision-making skills, with the ability to translate sales data into actionabl
- Excellent negotiation, communication, presentation, and stakeholder management skills. Strong understanding of the Indian Trade/Wholesale market, customer landscape, and competitive environment.
- Experience working cross-functionally with Marketing, Finance, Supply Chain, and Operations teams. Customer-focused, commercially driven, and comfortable operating in a fast-paced, target-oriented env
- Willingness to travel extensively across India.
Full description
As the National Sales Manager – India, Trade/Wholesale, you will be responsible for developing and executing the national sales strategy for the Trade/Wholesale business, driving revenue growth, profitability, market expansion, and sustainable business relationships across India.
The role will lead the development and management of the wholesale/distributor/dealer network, identify new business opportunities, strengthen existing customer relationships, and ensure achievement of annual sales and profitability objectives.
The position will work closely with Marketing, Finance, Supply Chain, Customer Service, Retail, and Operations teams to ensure effective execution of the commercial strategy and a strong customer experience.
Responsibilities1. National Sales Strategy & Business Planning
- Develop and execute the national Trade/Wholesale sales strategy in line with the company's overall business objectives and growth plans.
- Establish annual, quarterly, and monthly sales targets across regions, channels, customers, and product categories.
- Develop regional and channel-specific business plans to maximize sales and market penetration.
- Identify opportunities for geographic expansion, new channels, new customers, and increased share of business with existing partners.
- Monitor market trends, competitor activity, customer behaviour, and industry developments to identify growth opportunities.
- Drive a data-driven approach to sales planning, forecasting, performance management, and decision-making.
2. Trade / Wholesale Network Management
- Develop, manage, and strengthen relationships with distributors, wholesalers, dealers, retailers, and other trade partners across India.
- Build a strong and sustainable distribution network with appropriate geographic and channel coverage.
- Identify and onboard new trade partners based on business potential, market coverage, financial capability, and strategic fit.
- Develop joint business plans with key trade partners to drive sales growth and market penetration.
- Ensure strong partner engagement, service levels, commercial discipline, and adherence to agreed business terms.
- Regularly review partner performance and take corrective actions where required.
3. Sales & Revenue Growth
- Own the national Trade/Wholesale revenue target and ensure consistent achievement against agreed KPIs.
- Drive sell-in and sell-through performance across the wholesale network.
- Develop strategies to improve sales productivity, customer acquisition, repeat business, and wallet share.
- Identify underperforming regions, customers, and channels and implement focused recovery plans.
- Drive profitable growth while maintaining appropriate pricing, discounting, and commercial discipline.