National Sales Manager

ROSENBAUER STATEMENT

At Rosenbauer, we pride ourselves on providing top-of-the-line fire apparatus, created with state-of-the-art technology for more than 150 years because when lives are at stake, anything less is unacceptable. As the world’s largest manufacturer of fire equipment, we make sure our vehicles, production teams, and service personnel are ready to do what is necessary to keep communities safe.

POSITION SUMMARY

The National Sales Manager is responsible for leading the North American sales organization to achieve order intake, revenue, gross margin, forecast accuracy, and market share objectives. This position provides leadership and direction to Regional Sales Managers, develops and executes national sales strategies, oversees territory performance, manages strategic sales opportunities, and ensures alignment of resources to support business growth. Travel throughout North America, estimated at 50-75%, is required.

ESSENTIAL FUNCTIONS

All employees are required to support Rosenbauer’s Mission, Vision, and Values. The following are the essential duties of this position and do not include marginal functions that are incidental to the performance of fundamental job duties. The scope and duties of a given position may change or be temporarily altered based on the business needs of Rosenbauer.

Number

% of time

Essential Function Description

1

15%

Commercial Leadership: Provide strategic leadership for the North American sales organization, establishing priorities, expectations, and performance standards that drive sustainable growth, increased market share, and achievement of annual business objectives.

2

15%

National Sales Strategy: Develop and execute comprehensive sales strategies aligned with corporate goals, market conditions, and long-range business plans. Evaluate market opportunities and direct sales resources to achieve profitable growth across all regions and customer segments.

3

15%

Sales Team Leadership and Development: Lead, coach, and develop Regional Sales Managers through performance management, succession planning, mentoring, and ongoing professional development. Foster a culture of accountability, collaboration, customer focus, and continuous improvement.

4

15%

Business Performance Management: Direct national sales activities to achieve order intake, revenue, profitability, and forecast objectives. Analyze sales performance trends, identify opportunities and risks, and implement corrective actions to ensure achievement of financial goals.

5

10%

Forecasting and Revenue Planning: Establish and maintain disciplined forecasting processes that provide accurate visibility into sales pipelines, future revenue, market conditions, and resource requirements. Communicate business outlook, opportunities, and risks to executive leadership.

6

10%

Strategic Account and Dealer Leadership: Provide executive-level leadership for key customer relationships and dealer partners to strengthen market presence, improve sales effectiveness, expand business opportunities, and achieve long-term growth objectives.

7

10%

Cross-Functional Business Leadership: Collaborate with executive leadership and departments including Marketing, Finance, Operations, Engineering, Service, and Aftermarket to align commercial strategies, optimize organizational performance, and deliver exceptional customer outcomes.

8

5%

Pricing and Profitability Governance: Provide leadership and oversight for commercial pricing strategies, discounting practices, contract negotiations, and business decisions to ensure alignment with profitability objectives and long-term organizational success.

9

3%

Market Intelligence and Executive Representation: Monitor industry trends, competitive activity, customer requirements, and emerging technologies while representing the organization with customers, dealer partners, industry associations, and other key stakeholders to strengthen market position and identify future growth opportunities.

10

2%

Organizational Planning and Change Leadership: Contribute to strategic planning, organizational development, and business transformation initiatives by evaluating opportunities, recommending improvements, and leading change efforts that support the organization's long-term vision and objectives.