OluKai Strategic Planning Director
- Compensation
- $150K–$170K
- Location
- Irvine, California, United States
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 10+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor’s degree in Business, Strategy, Finance, Marketing, or equivalent experience
- Minimum of 10 years of experience in strategy, strategic planning, management consulting, corporate development, or brand strategy.
- Track record of building long-range plans and prioritization frameworks that held up under real business pressure.
- Strong command of consumer insight, market analytics, and competitive intelligence, and the ability to turn them into a clear strategic point of view.
- Proven experience aligning cross-functional partners — particularly Product, Creative, Marketing, and Sales — around a shared go-to-market direction.
- Exceptional executive communication and presentation skills, with experience building materials for boards or senior leadership.
- Comfortable navigating ambiguity and bringing structure to a fast-moving and brand-driven environment.
- Actively seeks out AI-enabled tools and emerging technologies, adapting quickly to leverage them for improved productivity, deeper insights, and more effective processes, while exercising sound judgme
Full description
Who We Are:
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.
We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.
Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture and have a passion for providing premium products and service to our customers.
About The Role:
OluKai is seeking a Strategic Planning Director to shape the long-term vision and strategic priorities that drive our continued growth. Reporting directly to the Chief of Staff, this highly visible role sits at the intersection of strategy and execution, translating ambitious business objectives into clear, actionable plans across the organization.
The ideal candidate is an influential thinker and trusted partner who can navigate complex decisions, align cross-functional teams, and bring clarity to competing priorities. Working closely with Product, Creative, Marketing, Sales, and leadership teams, you will help define where we are headed, ensure strategic alignment, and create the focus and accountability needed to turn vision into results. This role will play a critical part in how OluKai plans, prioritizes, and scales for the future.
Key Responsibilities include but are not limited to:
Strategic Leadership & Long-Range Planning
- Lead the development of OluKai’s multi-year brand and business strategy, translating consumer insight, market dynamics, and financial realities into a clear set of priorities and growth bets.
- Build and maintain long-range plans and roadmaps that stay grounded in what the business can realistically execute, season over season.
- Structure and facilitate the strategic planning cadence — annual planning, quarterly check-ins, milestone reviews — so prioritization and decision-making stay disciplined as OluKai scales.
- Bring planning frameworks, tools, and a consistent strategic vocabulary to the organization so other teams can plan and prioritize more effectively on their own.
Cross-Functional Partnership
- Partner day-to-day with Product, Creative, Marketing, and Sales leadership to shape roadmaps, align go-to-market plans, and make sure strategic priorities show up in what each team actually builds and sells.