Paid Media Director

Atlanta, Georgia/Remote-Hybrid

About Us:
Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share.

Behind it all is a group of nerds, rebels and creatives. We’ve been called a Best Place to Work (10 times and counting, to be exact). And we’re growing this Uncommon Crew.

Details of this Role:

As Paid Media Director, you’ll manage select clients for Alloy’s paid media practice end to end overseeing strategy, planning, buying, activation, measurement, and optimization across B2B and B2C programs. The role is integrated, but its center of gravity is digital performance: lead generation, e-commerce, and retail media.

This is a player-coach role. You’ll lead the day-to-day team and set direction, and may also be required to build, launch, and optimize campaigns yourself in Google Ads, Meta, LinkedIn, programmatic DSPs, and retail media platforms. You’ll be the client-facing lead, connecting media performance to clients’ CRM and sales data and turning results into a clear story about what’s working, what isn’t, and what’s next.

This is a hybrid (in-person & remote) opportunity to work in our Atlanta office.

Key Responsibilities:

• Strategy and planning: Build integrated paid media plans with clear audience strategy, channel mix, budget allocation, and KPIs tied to client business outcomes such as pipeline, revenue, and ROAS. Must keep all other aspects of marketing top of mind to understand how paid media is woven into the broader marketing mix and how all elements impact one another.
• Buying and activation: Negotiate and execute media buys, and partner with the team to build and launch campaigns across paid search (including Shopping and Performance Max), paid social (Meta, LinkedIn, TikTok and others as needed), programmatic, Content Syndication, Generative AI (ChatGPT) and retail media.
• E-commerce and retail media: Plan and manage campaigns on retail media networks such as Amazon Ads and Walmart Connect, along with product feed and shopping campaigns that drive measurable sales.
• Lead generation: Design full-funnel lead gen programs, including lead forms, landing page and CRO recommendations, ABM where relevant, and lead quality feedback loops.
• Optimization: Work with the team to monitor performance daily, test continuously, and make in-platform adjustments to bids, budgets, audiences, and creative.
• CRM and data connection: Partner with clients and Alloy’s Martech team to connect ad platforms to CRMs such as Salesforce and HubSpot through offline conversion imports, conversion APIs, and closed-loop attribution, so optimization is based on qualified leads and revenue, not just clicks.