Paid Media Specialist
- Compensation
- Not disclosed
- Location
- North Newbald, East Riding of Yorkshire, United Kingdom
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Strong professional experience managing paid media or performance marketing accounts.
- Significant hands-on Google Ads experience.
- Strong Google Shopping and ecommerce advertising knowledge.
- Experience with Performance Max alongside traditional Search and Shopping campaigns.
- Experience managing Microsoft Advertising.
- Experience running Meta advertising.
- Strong understanding of ecommerce conversion funnels.
- Experience managing meaningful advertising budgets.
- Strong analytical and numerical ability.
- Experience interpreting ROAS, CPA, CPC, CVR and revenue performance.
- Experience using GA4 or comparable analytics tools.
- Understanding of conversion tracking and attribution.
- Ability to identify and diagnose tracking or data anomalies.
- Strong Excel/Google Sheets skills.
- Excellent attention to detail.
- Strong written and verbal communication.
- Ability to work independently and take ownership of performance.
Full description
About the role
Rhinox Group is looking for an experienced, commercially focused Paid Media Specialist to take ownership of paid advertising activity across our UK and US businesses.
This is a hands-on performance marketing role with responsibility for significant paid media investment across multiple platforms and two distinct markets.
The role goes considerably further than simply maintaining campaigns. We are looking for someone who can understand the commercial objective behind our advertising, identify opportunities, control spend, challenge performance, test new approaches and clearly explain what is happening within the accounts and why.
The successful candidate will take primary responsibility for Google Ads, Microsoft Ads and Paid Social, while helping Rhinox continue to test and develop additional advertising channels as the market evolves.
Rhinox operates within the construction equipment industry, with a strong ecommerce business alongside dealer, fleet and wider B2B customer activity. The role therefore requires someone who is comfortable working with technical products, large product catalogues and purchase journeys that can vary considerably by customer and product type.
Key responsibilities
Paid media strategy and ownership
- Own day-to-day paid media activity across the Rhinox UK and US businesses.
- Develop channel and campaign strategies aligned with revenue targets, product priorities and wider marketing plans.
- Manage and allocate advertising budgets across platforms, markets, campaigns and product groups.
- Monitor budget pacing and proactively move investment towards areas delivering profitable growth.
- Identify where additional investment can be scaled profitably rather than working to arbitrary platform budgets.
- Understand the differences between the UK and US markets and manage them as separate commercial environments.
- Support annual and longer-term paid media budgeting and forecasting.
Google Ads
Take primary ownership of Google Ads, including:
- Search campaigns.
- Shopping campaigns.
- Performance Max.
- Brand and non-brand activity.
- Product and category-specific campaigns.
- Remarketing and audience activity.
- Campaign experiments and emerging Google advertising products.
- Search term and keyword management.