Paid Media Specialist

Paid Media Specialist (Remote)

We are looking for a detail‑oriented, organized, and proactive Remote Paid Media Specialist to support a performance‑driven marketing team working with a U.S.‑based client. The role is focused on hands‑on campaign execution, optimization, and performance analysis, primarily across Google Ads (Search) and supporting paid channels.

This position works closely with senior marketers and follows established strategies and processes to ensure campaigns are executed accurately, optimized consistently, and reported clearly. It is an execution‑focused role, not a leadership or senior strategy position.

This is a 100% remote position, open to candidates located in Latin America, with functional to professional English required to communicate with a U.S.‑based team.

The role follows a flexible schedule aligned with U.S. Central Time (CST), approximately between 8:00 a.m. and 6:00 p.m. (CST), Monday through Friday.

Responsibilities

• Set up, manage, and optimize paid media campaigns, with a strong focus on Google Ads (Search).
• Support additional paid channels as needed (primarily Meta Ads).
• Monitor performance metrics such as CPA, ROAS, CTR, CVR, and conversion quality.
• Perform keyword research, bid adjustments, search term analysis, and account structure optimization.
• Execute and document A/B tests on ads, creatives, landing pages, and targeting.
• Build, update, and maintain performance reports and tracking spreadsheets.
• Analyze campaign data to identify trends, issues, and optimization opportunities.
• Ensure correct tracking and measurement (GA4; Google Tag Manager knowledge is a plus).
• Organize campaign documentation, reports, and supporting materials.
• Communicate performance updates, questions, and insights via email and internal tools.
• Provide operational support to senior team members as needed.

Requirements, Skills, and Qualifications

• 1.5 to 4 years of experience in roles related to:
• Paid Media / Performance Marketing
• Google Ads campaign management
• Digital marketing execution
• Hands‑on experience managing Google Ads Search campaigns (required).
• Experience with Meta Ads is a strong plus.
• Ability to interpret campaign data and optimize based on KPIs.