Paid Search Performance Marketing Manager
- Compensation
- $140K–$160K / yr
- Location
- San Francisco or New York
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 4+ years
- Category
- Marketing
- Posted
Skills
Must have
- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
- Strong Google Ads expertise: Search campaigns (keyword strategy, match types, negatives, Quality Score optimization) Performance Max (when to use it, how to prevent brand cannibalization) Google App C
- Direct experience with Apple Search Ads for iOS, ready to expand to Android
- Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
- Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
- Excellent written communication—you can write a weekly recap that's actually worth reading
- Authorized to work in the US
Nice to have
- Bing / Microsoft Ads experience
- Background in productivity tools, consumer apps, or PLG SaaS
- SQL or BI tools (self-serve data analysis)
- Landing page and conversion rate optimization experience
- Familiarity with Apple ecosystems and App Store guidelines
Full description
About Wispr
Wispr is an AI research and product company building the voice interface for computing. AI can now reason, code, and act. Yet, humans still do the work of the interface. We think that’s backwards.
Our first products are Flow, which lets you speak naturally in any application, and Notetaker, which builds context across conversations. We’re building toward an interface that can perceive, understand, and take action with earned trust. That means solving hard problems across models, systems, and product - and caring about the final human experience as deeply as the technology underneath it.
We’re a talent-dense team that holds strong opinions, tests them quickly, and builds technology that sparks joy. Our goal is to build the first voice interface used every day by a billion people.
About the role
We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one. Your mission is to bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue. This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.
What you'll do
##
Own the search channel end-to-end
- Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
- Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
- Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
- Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
##
Drive Android acquisition from day 1
- Own Android growth strategy across Google App Campaigns and Apple Search Ads
- Optimize to in-app revenue events (not just installs)
- Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
- Partner with Product and Data teams on attribution and conversion tracking
##
Build high-performance funnels
- Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
- Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
- Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
##
Run fast, learn Faster