Jobgether
Paid Social Growth Manager
- Compensation
- Not disclosed
- Location
- US
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- At least 3 years of hands-on experience managing and optimizing Meta advertising campaigns across Facebook and Instagram.
- Demonstrated experience working with direct-to-consumer (DTC) brands and e-commerce businesses, particularly campaigns optimized for purchases and online revenue.
- Proven track record of managing substantial advertising budgets, with experience overseeing accounts spending at least $100,000 per month.
- Strong understanding of paid social strategy, campaign structure, audience targeting, budget allocation, bidding strategies, and performance optimization.
- Experience developing and executing creative strategies for Meta advertising, including ad concept development, creative briefing, content pipeline management, and structured creative testing.
- Familiarity with creative best practices across image, video, and copy formats, including the ability to identify creative opportunities that can improve campaign performance and support account growt
- Strong analytical capabilities and experience interpreting performance data to evaluate campaign effectiveness, identify trends, and make data-backed recommendations.
- Proficiency with Meta Ads Manager and relevant analytics and reporting tools, including GA4, Shopify, and Looker Studio.
- Solid understanding of multi-channel attribution, conversion tracking, and paid media measurement, with the ability to configure, diagnose, and troubleshoot tracking and attribution issues.
- Experience managing multiple client accounts simultaneously, balancing media execution, reporting, communication, and strategic priorities.
- Excellent written and verbal communication skills, with the ability to present complex performance insights clearly and confidently to clients and internal stakeholders.
- Strong relationship-building skills and a client-focused mindset, with the ability to communicate proactively and build trust through strategic guidance and measurable results.
- Critical thinking and problem-solving skills, with the ability to navigate ambiguity, identify root causes, and develop practical solutions to complex campaign challenges.
- Strong organizational skills, attention to detail, and the ability to manage competing priorities in a fast-paced, performance-oriented environment.
- An entrepreneurial mindset, adaptability, and a strong sense of ownership over campaign performance and client outcomes.
- Ability to work effectively under pressure while maintaining analytical rigor, responsiveness, and high-quality execution.
Nice to have
- Experience with additional paid media channels, including TikTok, Pinterest, and Google Ads.
- Familiarity with cross-channel media planning and the interaction between paid social, search, and other digital acquisition channels.
- Experience working with multiple e-commerce brands across industries such as apparel, beauty, lifestyle, and consumer products.
- Experience scaling advertising accounts through structured creative testing, performance analysis, and systematic budget optimization.
- Previous agency experience managing multiple client relationships and delivering measurable performance improvements across a portfolio of accounts.
Full description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social Growth Manager based in the United States.
We are seeking a performance-driven Paid Social Growth Manager to accelerate customer acquisition and revenue growth for ambitious direct-to-consumer (DTC) brands, e-commerce businesses, and established retail companies. In this role, you will manage a portfolio of three to five client accounts, leading Meta advertising strategies across Facebook and Instagram. You will combine data-driven media buying, creative strategy, and performance analysis to optimize campaigns, manage substantial advertising budgets, and deliver measurable business results. Working closely with growth strategists, creative teams, and cross-channel media specialists, you will turn client objectives into actionable growth initiatives. You will also serve as a trusted partner to clients, translating campaign performance into clear insights and strategic recommendations. This is an exciting opportunity for an entrepreneurial digital marketer who thrives in a fast-paced agency environment and enjoys solving complex growth challenges.
Accountabilities:
- Campaign strategy and planning: Collaborate with growth partners, directors, and media buyers across other channels to translate client business objectives into effective paid social strategies for Meta, including Facebook and Instagram.
- Media buying and campaign optimization: Plan, launch, manage, and continuously optimize advertising campaigns to achieve and exceed key performance indicators (KPIs), including customer acquisition, return on ad spend, and revenue growth.
- Budget management: Oversee daily advertising spend, budget allocation, and campaign pacing across multiple accounts, ensuring efficient investment and alignment with client objectives.
- Creative strategy and development: Partner with internal creative strategists to develop advertising concepts, establish creative testing priorities, prepare creative briefs, and build scalable pipelines for producing high-performing ad content.
- Creative performance optimization: Evaluate image, video, and copy performance against campaign objectives, apply platform-specific creative best practices, and recommend iterations based on performance data and emerging trends.
- Performance analysis and reporting: Monitor, analyze, and interpret campaign data using Meta Ads Manager, Google Analytics 4 (GA4), Shopify, Looker Studio, and other relevant platforms to assess performance and identify growth opportunities.
- Data-driven recommendations: Develop performance reports, identify trends and areas for improvement, and present actionable insights to clients and internal stakeholders to support informed strategic decisions.