Paid Social Manager

Position: Manager, Paid Social
Company: Mason Interactive
Location: Brooklyn, NY (Hybrid, up to 3 days/week in office)

Job Overview:
Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor of Paid Social, you will drive performance through creative, data-driven strategies that deliver real results for our clients.

Key Responsibilities:

• Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.

• Execute Strategic Plans: Translate media strategies into effective paid social campaigns. Balance performance goals with budget constraints through smart audience targeting, bidding, and optimization.

• Master Platform Expertise: Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation.

• Manage Creative Performance: Partner with creative teams to develop, test, and iterate on ad creative. Use A/B testing and performance data to identify winning concepts and address creative fatigue.

• Collaborate Across Teams: Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies. Communicate needs clearly and respond promptly to requests.

• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.

• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Qualifications:

• Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management.

• Minimum 2 years of direct client account management/ownership experience.

• Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup.

• Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions.

• Excellent organizational skills to manage multiple projects and teams effectively.

Preferred:

• Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics.

• Experience with lead generation campaigns, ideally for education-sector clients.