Paid Social Strategist

Paid Social SpecialistEcommerce & Digital Advertising

We're looking for a hands-on Paid Social Specialist to manage and optimize campaigns for a portfolio of growing ecommerce and DTC brands. This role is ideal for someone who loves digging into performance data, testing new strategies, and driving measurable results.

You'll have direct ownership of campaigns across Meta and TikTok, working alongside creative, analytics, and ecommerce teams to help brands grow.

What You'll Do

• Manage and optimize paid social campaigns across Meta (Facebook/Instagram) and TikTok for multiple ecommerce brands.

• Own campaign setup, targeting, budget pacing, testing, and ongoing optimization.

• Develop and execute creative, audience, and campaign testing strategies to improve performance.

• Monitor key metrics including ROAS, CPA, conversions, and revenue growth.

• Analyze campaign performance and identify opportunities to scale successful strategies.

• Partner with creative and ecommerce teams to improve ad performance and conversion rates.

• Present campaign results, insights, and recommendations to clients.

• Manage multiple accounts and budgets while ensuring campaigns meet performance goals.

What We're Looking For

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2–4 years of hands-on paid social experience, ideally within an agency environment.

• Strong experience managing ecommerce or DTC campaigns across Meta Ads Manager and TikTok Ads Manager.

• Proven ability to manage budgets, optimize campaigns, and improve ROAS and CPA.

• Experience with creative testing, audience segmentation, and performance analysis.

• Strong analytical skills and proficiency with Excel or Google Sheets.

• Comfortable managing multiple clients and communicating performance results.

• A proactive, results-driven mindset with the ability to work independently.

Why This Opportunity?

• Work with a diverse portfolio of growing ecommerce and consumer brands.

• Take ownership of campaigns and have a direct impact on revenue growth.

• Collaborate with experienced specialists across paid media, creative, and ecommerce.

• Opportunity to develop new strategies, test emerging platforms, and advance your career.

• Competitive benefits, including medical, dental, vision, 401(k) with company match, paid parental leave, and generous PTO.