Performance Associate Director

The Associate Director of Performance Marketing owns strategy, execution, and optimization of all performance-driven marketing initiatives. This role is accountable for measurable growth, efficient spend, and scalable performance systems across paid media and programmatic channels, operating at significant budget scale.

Requirements

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are looking for a performance associate director to join our growing and award-winning team to work on some of the region's most exciting brands.

Core Responsibilities

Performance Strategy & Media Planning

• Own end-to-end performance marketing strategy across paid search, paid social, and programmatic media
• Develop and manage annual media strategies and budgets, translating them into monthly plans based on performance trends, seasonality, and business priorities
• Apply strong analytical logic to complex data sets to inform forecasting, pacing, and channel allocation
• Drive acquisition and revenue growth while optimizing CAC, ROAS, LTV, and funnel performance

Programmatic & Channel Execution

• Lead programmatic strategy and execution, including DV360 and direct engagement with DSPs, SSPs, and premium publishers
• Oversee audience strategy, bidding frameworks, inventory selection, and measurement approaches
• Partner with Creative and Product teams to inform messaging, formats, and landing page performance
• Ensure continuous testing and optimization across channels and formats

Analytics, Measurement & Technology

• Own performance reporting, dashboards, and insights across all channels
• Ensure accurate tracking, attribution, and measurement across platforms and publishers
• Translate complex, multi-source data into clear, actionable insights for senior leadership

Leadership & Stakeholder Management

• Lead and develop high-performing performance marketing teams
• Operate as a trusted partner to senior stakeholders, clearly communicating risks, trade-offs, and opportunities
• Drive operational rigor, accountability, and continuous improvement

Required Qualifications

• 8+ years of experience in performance marketing or growth roles
• Deep expertise in paid media and programmatic buying at scale, including DV360