Performance Marketer (Hybrid)

Turn Marketing Performance Into Measurable Growth

We’re looking for a Performance Marketer with at least 4 years of experience in digital marketing, campaign optimization, and data-driven growth. You’ll manage and optimize integrated campaigns across paid search, paid social, display, SEO, email, and retargeting to drive qualified leads, conversions, and marketing ROI.

Working closely with the Demand Generation Lead/Manager, you’ll identify growth opportunities, run experiments, and turn campaign insights into measurable business results.

What You’ll Do1. Plan and Execute Digital Campaigns

• Develop and manage campaigns across Google Ads, Bing, Meta, TikTok, and other relevant platforms.

• Support SEO, keyword research, email marketing, audience segmentation, and retargeting initiatives.

• Ensure campaigns align with business goals, timelines, and budgets.

2. Optimize Campaigns Through Testing

• Monitor and improve campaign performance based on ROI, CPL, CPA, CPC, and conversion rates.

• Design, execute, and analyze A/B tests on ad creatives, copy, landing pages, audience segments, and campaign strategies.

• Use test results and data-driven experiments to identify winning variations and continuously improve conversion rates.

• Optimize bidding strategies, targeting, and creative assets to maximize performance.

3. Manage Budgets and Marketing ROI

• Allocate and monitor advertising budgets across channels.

• Adjust spending based on campaign results, channel effectiveness, and business priorities.

4. Build Integrated Campaigns

• Coordinate paid search, paid social, display, email, SEO, and retargeting activities.

• Collaborate with creative and marketing teams to develop compelling messaging and campaign assets.

5. Analyze and Report Performance

• Track KPIs and provide actionable insights using Google Analytics 4 (GA4), advertising dashboards, and marketing platforms.

• Maintain accurate campaign tracking and attribution to identify effective channels and strategies.

• Present performance reports and recommendations to stakeholders.

6. Drive Continuous Improvement

• Monitor industry trends, competitor activities, and platform updates.

• Explore new tools, marketing technologies, and experimentation strategies to improve results.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or a related field.

• At least 4 years of hands-on experience in performance marketing or digital campaign management.

• Proven experience managing paid search and paid social campaigns, with familiarity in display advertising, SEO, and email marketing.

• Strong A/B testing and experimentation skills, including test planning, execution, analysis, and applying insights to improve campaign performance.

• Proficiency in Google Ads, Meta Ads Manager, GA4, and campaign analytics.

• Solid understanding of conversion tracking, marketing attribution, and performance metrics.

• Strong analytical, communication, and project management skills.

• Proactive, detail-oriented, and comfortable managing multiple campaigns in a fast-paced environment.

Nice to Have

• Experience in B2B marketing, demand generation, or lead generation.

• Familiarity with HubSpot workflows, automation, and campaign tracking.

• Experience with Canva or Adobe Creative Suite.

• Relevant certifications in digital marketing or analytics.

What Makes You a Great Fit?

You look beyond clicks and impressions to understand what drives qualified leads and conversions. You combine analytical thinking with creative experimentation, confidently use A/B testing to validate ideas, and take ownership of campaign performance to deliver measurable growth.

Ready to turn data and experimentation into business results? Apply now!